What users are saying about
7 Ratings
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Top Rated
291 Ratings
7 Ratings
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Score 8.1 out of 100

SEMRush

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Top Rated
291 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
Anonymous | TrustRadius Reviewer

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

KWFinder
8.7
SEMRush
8.2
Keyword analysis
KWFinder
10.0
SEMRush
9.3
SERP ranking tracking
KWFinder
10.0
SEMRush
8.8
Competitive analysis
KWFinder
6.1
SEMRush
8.7
Backlink management
KWFinder
SEMRush
8.0
Page grader
KWFinder
SEMRush
8.0
Site audit / diagnostics
KWFinder
SEMRush
8.3
Site recommendations
KWFinder
SEMRush
7.8
Task management
KWFinder
SEMRush
7.1

SEO Channels

KWFinder
9.4
SEMRush
8.1
Local SEO
KWFinder
9.1
SEMRush
7.8
Social SEO
KWFinder
9.0
SEMRush
7.9
Global SEO
KWFinder
10.0
SEMRush
8.5
Mobile SEO
KWFinder
SEMRush
8.3

SEO Platform & Account Management

KWFinder
SEMRush
8.1
Multi-domain support
KWFinder
SEMRush
8.0
Integration with web analytics tools
KWFinder
SEMRush
8.2

Pros

KWFinder

  • Rating of keywords
  • CPC (cost per click)
  • Suggestions for alternate keywords
  • Keyword difficulty
heather figi | TrustRadius Reviewer

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

KWFinder

  • Wish the free plan was a 'light' plan
  • More chat support
Sanjit Mandal | TrustRadius Reviewer

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Usability

KWFinder

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

KWFinder

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 7.7
Based on 14 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

Alternatives Considered

KWFinder

All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
Anonymous | TrustRadius Reviewer

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

KWFinder

  • I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
  • Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
heather figi | TrustRadius Reviewer

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

KWFinder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

KWFinder
9.3
SEMRush
8.7

Usability

KWFinder
SEMRush
9.0

Support Rating

KWFinder
SEMRush
7.7

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