Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
MeetEdgar
Score 9.3 out of 10
N/A
Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.
The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
It's easy to manage multiple accounts at once.
It's very user-friendly and it's easy to get a hang of it.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your posting
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.
