Later Social vs. MeetEdgar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 7.5 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
MeetEdgar
Score 10.0 out of 10
N/A
Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.
$24.91
per month
Pricing
Later SocialMeetEdgar
Editions & Modules
Starter
$25
per month
Growth
$50
per month
Scale
$100
per month
Enterprise
Contact Sales
Eddie Annual Plan
$24.91
per month
Eddie Monthly Plan
$29.99
per month
Edgar Annual Plan
$41.58
per month
Edgar Monthly Plan
$49.99
per month
Offerings
Pricing Offerings
Later SocialMeetEdgar
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialMeetEdgar
Considered Both Products
Later Social
Chose Later Social
In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social.
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
Chose Later Social
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
MeetEdgar
Chose MeetEdgar
It’s less expensive than many options available. The category scheduling and the reposting of content are my favorite features of the platform.

Hootsuite is a more robust platform but more expensive and a lot more technical. It also feels more dated than MeetEdgar.
Chose MeetEdgar
So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your …
Chose MeetEdgar
In terms of evergreen content promotion, Buffer and AgoraPulse offer very basic functionalities in this regard. We were looking for something that would enable us to categorize our evergreen content and Edgar is the only product on the market then that does this. We no longer …
Features
Later SocialMeetEdgar
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
8.7
Ratings
7% above category average
MeetEdgar
10.0
Ratings
21% above category average
Content planning and scheduling10.00 Ratings10.00 Ratings
Content optimization8.10 Ratings10.00 Ratings
Workflow management8.00 Ratings10.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
9.0
Ratings
8% above category average
MeetEdgar
10.0
Ratings
18% above category average
Twitter7.00 Ratings10.00 Ratings
Facebook8.80 Ratings10.00 Ratings
LinkedIn8.60 Ratings10.00 Ratings
Instagram10.00 Ratings10.00 Ratings
Pinterest10.00 Ratings10.00 Ratings
YouTube9.40 Ratings00 Ratings
Google+00 Ratings10.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
63% below category average
MeetEdgar
6.0
Ratings
25% below category average
Campaign success analytics4.00 Ratings2.00 Ratings
Real-time tracking00 Ratings10.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
6.4
Ratings
21% below category average
MeetEdgar
10.0
Ratings
23% above category average
Mobile access6.40 Ratings10.00 Ratings
Role-based user permissions & privileges00 Ratings10.00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
7.0
Ratings
9% below category average
Broad channel coverage00 Ratings7.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
10.0
Ratings
21% above category average
Bulk actions00 Ratings10.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
10.0
Ratings
26% above category average
Content marketing00 Ratings10.00 Ratings
Campaigns and promotions00 Ratings10.00 Ratings
Best Alternatives
Later SocialMeetEdgar
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialMeetEdgar
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Later SocialMeetEdgar
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Read full review
MeetEdgar works for a wide-range of businesses and post types. If you’re looking for an all in one platform where you can also design posts, this app doesn’t do this.
Read full review
Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
Read full review
  • Scheduling
  • Organization
  • Engagement
  • AI-assisted Posts
Read full review
Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
Read full review
  • The reporting is very limited. There's no dashboards or easy way to track how your posts are performing.
  • Honestly, that's the only recommendation I have—everything else works great!
Read full review
Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Read full review
No answers on this topic
Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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No answers on this topic
Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
Read full review
In terms of evergreen content promotion, Buffer and AgoraPulse offer very basic functionalities in this regard. We were looking for something that would enable us to categorize our evergreen content and Edgar is the only product on the market then that does this. We no longer need to manually re-post anything and only need to focus on content-creation. It is worth noting that we are still using Buffer in conjunction with MeetEdgar, where the former takes care of our new content while the latter will continually share the best content of the bunch.
Read full review
Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
Read full review
  • It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.
Read full review
ScreenShots