Later Social vs. MeetEdgar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 8.4 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
MeetEdgar
Score 9.3 out of 10
N/A
Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.
$24.91
per month
Pricing
Later SocialMeetEdgar
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Eddie Annual Plan
$24.91
per month
Eddie Monthly Plan
$29.99
per month
Edgar Annual Plan
$41.58
per month
Edgar Monthly Plan
$49.99
per month
Offerings
Pricing Offerings
Later SocialMeetEdgar
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Features
Later SocialMeetEdgar
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
7.0
2 Ratings
13% below category average
Content planning and scheduling00 Ratings10.02 Ratings
Content optimization00 Ratings10.01 Ratings
Workflow management00 Ratings1.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
10.0
1 Ratings
21% above category average
Bulk actions00 Ratings10.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
7.0
1 Ratings
10% below category average
Content marketing00 Ratings7.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
9.7
2 Ratings
13% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings9.02 Ratings
LinkedIn00 Ratings10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
3.5
1 Ratings
77% below category average
Campaign success analytics00 Ratings2.01 Ratings
Real-time tracking00 Ratings5.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
-
Ratings
MeetEdgar
10.0
1 Ratings
21% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
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Later SocialMeetEdgar
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Conte.ai
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Score 1.8 out of 10
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Score 1.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
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Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Later SocialMeetEdgar
Likelihood to Recommend
9.7
(15 ratings)
8.0
(2 ratings)
Usability
9.4
(3 ratings)
-
(0 ratings)
Support Rating
9.0
(9 ratings)
-
(0 ratings)
User Testimonials
Later SocialMeetEdgar
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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Roeder Studios Inc.
  • Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
  • Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.
Read full review
Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
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Roeder Studios Inc.
  • The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
  • It's easy to manage multiple accounts at once.
  • It's very user-friendly and it's easy to get a hang of it.
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
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Roeder Studios Inc.
  • Inability to use multiple photos for a single Facebook post.
  • Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.
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Usability
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Roeder Studios Inc.
No answers on this topic
Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Roeder Studios Inc.
No answers on this topic
Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
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Roeder Studios Inc.
So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your posting
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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Roeder Studios Inc.
  • It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.
Read full review
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