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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Piano Amplifier

    Score8 out of 10
    N/AA solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
    Pricing
    Later SocialPiano Amplifier
    Editions & Modules
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    Later SocialPiano Amplifier
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details33% discount available for annual subscription.—
    More Pricing Information
    Community Pulse
    Later SocialPiano Amplifier
    Considered Both Products
    Later
    No answer on this topic
    Piano Software
    Chose Piano Amplifier
    I inherited SocialFlow at my new job. We used FocialFlow at my last employment but we moved to Buffer as it was more dynamic, cheaper, easy for larger teams to use, and had a better calendar function. The same can be said for Later, which is also superior to social flow in my …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    Later SocialPiano Amplifier
    Publishing
    Comparison of Publishing features of Later Social and Piano Amplifier
    Feature
    Later Social
    8.7
    2 Ratings
    7% above category average
    Piano Amplifier
    5.1
    3 Ratings
    46% below category average
    Content planning and scheduling10.02 Ratings5.13 Ratings
    Content optimization8.12 Ratings5.13 Ratings
    Workflow management8.02 Ratings5.13 Ratings
    Audience targeting00 Ratings5.13 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Later Social and Piano Amplifier
    Feature
    Later Social
    9.0
    2 Ratings
    8% above category average
    Piano Amplifier
    5.7
    3 Ratings
    37% below category average
    Twitter7.02 Ratings5.13 Ratings
    Facebook8.92 Ratings5.13 Ratings
    LinkedIn8.72 Ratings5.13 Ratings
    Instagram10.02 Ratings5.13 Ratings
    Pinterest10.01 Ratings5.12 Ratings
    YouTube9.62 Ratings5.12 Ratings
    Google+00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Later Social and Piano Amplifier
    Feature
    Later Social
    4.0
    1 Ratings
    64% below category average
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Campaign success analytics4.01 Ratings5.13 Ratings
    Real-time tracking00 Ratings5.13 Ratings
    Competitor analysis00 Ratings5.12 Ratings
    Account management
    Comparison of Account management features of Later Social and Piano Amplifier
    Feature
    Later Social
    6.3
    2 Ratings
    23% below category average
    Piano Amplifier
    7.1
    3 Ratings
    11% below category average
    Mobile access6.32 Ratings7.13 Ratings
    Role-based user permissions & privileges00 Ratings7.13 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Later Social and Piano Amplifier
    Feature
    Later Social
    -
    Ratings
    Piano Amplifier
    5.0
    2 Ratings
    42% below category average
    Boolean keyword searches00 Ratings5.12 Ratings
    Filtering out noise/spam00 Ratings4.62 Ratings
    Sentiment analysis00 Ratings5.12 Ratings
    Broad channel coverage00 Ratings5.12 Ratings
    Engagement
    Comparison of Engagement features of Later Social and Piano Amplifier
    Feature
    Later Social
    -
    Ratings
    Piano Amplifier
    5.0
    3 Ratings
    48% below category average
    Automated routing and prioritization00 Ratings5.12 Ratings
    Customer interaction histories00 Ratings4.62 Ratings
    Bulk actions00 Ratings5.13 Ratings
    Marketing
    Comparison of Marketing features of Later Social and Piano Amplifier
    Feature
    Later Social
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Lead generation00 Ratings5.13 Ratings
    Content marketing00 Ratings5.13 Ratings
    Paid media management00 Ratings5.13 Ratings
    Campaigns and promotions00 Ratings5.13 Ratings
    Best Alternatives
    Later SocialPiano Amplifier
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Later SocialPiano Amplifier
    Likelihood to Recommend
    10.0
    (17 ratings)
    5.6
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (2 ratings)
    Usability
    10.0
    (4 ratings)
    5.1
    (2 ratings)
    Support Rating
    9.0
    (9 ratings)
    5.6
    (2 ratings)
    User Testimonials
    Later SocialPiano Amplifier
    Likelihood to Recommend
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
    Read full review
    Piano Software
    SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
    Read full review
    Pros
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Piano Software
    • Posts without human input.
    • Monitors algorithms.
    • Easy to use interface.
    Incentivized
    Read full review
    Cons
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Piano Software
    • I'd like to open up windows for more than one account/platform at time.
    Incentivized
    Read full review
    Likelihood to Renew
    Later
    No answers on this topic
    Piano Software
    • Clarity of communication
    • Quality of product
    • Its sheer utility
    • How we now rely on it greatly
    • Reasonable price point
    Incentivized
    Read full review
    Usability
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    Piano Software
    I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
    Read full review
    Support Rating
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
    Read full review
    Piano Software
    They don’t seem to understand the issues when we explain them.
    Incentivized
    Read full review
    Alternatives Considered
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    Piano Software
    We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
    Incentivized
    Read full review
    Return on Investment
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    Piano Software
    • Increased engagement
    • ROI
    • Efficiency
    • Transparency/data/insight
    Incentivized
    Read full review
    ScreenShots