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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Postal

    Score8.4 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
    Pricing
    Lead LiaisonPostal
    Editions & Modules
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead LiaisonPostal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$499 Depends on packageNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Lead LiaisonPostal
    Considered Both Products
    Lead Liaison
    No answer on this topic
    Postal
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    Lead LiaisonPostal
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Lead Liaison and Postal
    Feature
    Lead Liaison
    8.8
    8 Ratings
    13% above category average
    Postal
    -
    Ratings
    WYSIWYG email editor9.08 Ratings00 Ratings
    Dynamic content8.57 Ratings00 Ratings
    Ability to test dynamic content8.27 Ratings00 Ratings
    Landing pages8.77 Ratings00 Ratings
    A/B testing8.75 Ratings00 Ratings
    Mobile optimization9.06 Ratings00 Ratings
    Email deliverability reporting9.37 Ratings00 Ratings
    List management8.88 Ratings00 Ratings
    Triggered drip sequences9.05 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Lead Liaison and Postal
    Feature
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    Postal
    -
    Ratings
    Lead nurturing automation9.58 Ratings00 Ratings
    Lead scoring and grading9.08 Ratings00 Ratings
    Data quality management8.87 Ratings00 Ratings
    Automated sales alerts and tasks8.87 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Lead Liaison and Postal
    Feature
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    Postal
    -
    Ratings
    Calendaring8.86 Ratings00 Ratings
    Event/webinar marketing9.06 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Lead Liaison and Postal
    Feature
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    Postal
    -
    Ratings
    Social sharing and campaigns9.06 Ratings00 Ratings
    Social profile integration8.56 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Lead Liaison and Postal
    Feature
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    Postal
    -
    Ratings
    Dashboards9.07 Ratings00 Ratings
    Standard reports9.37 Ratings00 Ratings
    Custom reports9.37 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Lead Liaison and Postal
    Feature
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    Postal
    -
    Ratings
    API8.88 Ratings00 Ratings
    Role-based workflow & approvals8.56 Ratings00 Ratings
    Customizability8.07 Ratings00 Ratings
    Integration with Salesforce.com8.06 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
    Integration with SugarCRM9.03 Ratings00 Ratings
    Best Alternatives
    Lead LiaisonPostal
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead LiaisonPostal
    Likelihood to Recommend
    9.1
    (8 ratings)
    1.1
    (7 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.2
    (1 ratings)
    6.5
    (2 ratings)
    Support Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Lead LiaisonPostal
    Likelihood to Recommend
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Pros
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Cons
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Likelihood to Renew
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Usability
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Support Rating
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Postal
    No answers on this topic
    Implementation Rating
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Postal
    No answers on this topic
    Alternatives Considered
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Return on Investment
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing