TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leadfwd

    Score8.2 out of 10
    N/ALeadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A

    LocaliQ

    Score8.6 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
    Pricing
    LeadfwdLocaliQ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LeadfwdLocaliQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
    More Pricing Information
    Community Pulse
    LeadfwdLocaliQ
    Considered Both Products
    Leadfwd
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    37 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    35 Answers
    Happy with the feature set
    No answers on this topic
    90%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    84%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    34 Answers
    Features
    LeadfwdLocaliQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Leadfwd and LocaliQ
    Feature
    Leadfwd
    7.4
    2 Ratings
    5% below category average
    LocaliQ
    7.6
    11 Ratings
    4% above category average
    WYSIWYG email editor7.02 Ratings7.34 Ratings
    Dynamic content7.01 Ratings6.69 Ratings
    Ability to test dynamic content7.01 Ratings8.02 Ratings
    Landing pages9.01 Ratings6.78 Ratings
    A/B testing3.22 Ratings8.06 Ratings
    Mobile optimization6.22 Ratings7.311 Ratings
    Email deliverability reporting9.62 Ratings9.06 Ratings
    List management8.62 Ratings7.17 Ratings
    Triggered drip sequences8.82 Ratings8.63 Ratings
    Lead Management
    Comparison of Lead Management features of Leadfwd and LocaliQ
    Feature
    Leadfwd
    8.0
    2 Ratings
    1% above category average
    LocaliQ
    7.2
    42 Ratings
    7% above category average
    Lead nurturing automation8.42 Ratings7.434 Ratings
    Lead scoring and grading7.32 Ratings6.79 Ratings
    Data quality management7.72 Ratings7.438 Ratings
    Automated sales alerts and tasks8.52 Ratings7.224 Ratings
    Campaign Management
    Comparison of Campaign Management features of Leadfwd and LocaliQ
    Feature
    Leadfwd
    7.0
    1 Ratings
    8% below category average
    LocaliQ
    7.8
    3 Ratings
    4% above category average
    Calendaring5.01 Ratings9.52 Ratings
    Event/webinar marketing9.01 Ratings6.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Leadfwd and LocaliQ
    Feature
    Leadfwd
    7.5
    1 Ratings
    1% below category average
    LocaliQ
    7.8
    10 Ratings
    12% above category average
    Social sharing and campaigns9.01 Ratings8.19 Ratings
    Social profile integration6.01 Ratings7.69 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Leadfwd and LocaliQ
    Feature
    Leadfwd
    6.3
    2 Ratings
    17% below category average
    LocaliQ
    7.2
    46 Ratings
    4% above category average
    Dashboards6.52 Ratings7.244 Ratings
    Standard reports6.32 Ratings7.345 Ratings
    Custom reports6.01 Ratings7.235 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Leadfwd and LocaliQ
    Feature
    Leadfwd
    9.1
    2 Ratings
    18% above category average
    LocaliQ
    9.0
    6 Ratings
    51% above category average
    Role-based workflow & approvals8.82 Ratings00 Ratings
    Customizability7.92 Ratings9.06 Ratings
    Integration with Salesforce.com10.01 Ratings00 Ratings
    Integration with SugarCRM9.62 Ratings00 Ratings
    Best Alternatives
    LeadfwdLocaliQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    OutboundEngine
    Score10 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadfwdLocaliQ
    Likelihood to Recommend
    8.2
    (2 ratings)
    8.4
    (51 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (38 ratings)
    Product Scalability
    -
    (0 ratings)
    7.8
    (37 ratings)
    User Testimonials
    LeadfwdLocaliQ
    Likelihood to Recommend
    Leadfwd
    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Incentivized
    Read full review
    Gannett
    LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
    Incentivized
    Read full review
    Pros
    Leadfwd
    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Incentivized
    Read full review
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Cons
    Leadfwd
    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Incentivized
    Read full review
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Usability
    Leadfwd
    No answers on this topic
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Alternatives Considered
    Leadfwd
    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Incentivized
    Read full review
    Gannett
    LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
    Incentivized
    Read full review
    Scalability
    Leadfwd
    No answers on this topic
    Gannett
    As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
    Incentivized
    Read full review
    Return on Investment
    Leadfwd
    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Incentivized
    Read full review
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.