Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.
N/A
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Pricing
Leadfwd
OneSignal
Editions & Modules
No answers on this topic
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Leadfwd
OneSignal
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Leadfwd
OneSignal
Features
Leadfwd
OneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Leadfwd
7.4
2 Ratings
3% below category average
OneSignal
-
Ratings
WYSIWYG email editor
7.02 Ratings
00 Ratings
Dynamic content
7.01 Ratings
00 Ratings
Ability to test dynamic content
7.01 Ratings
00 Ratings
Landing pages
9.01 Ratings
00 Ratings
A/B testing
3.22 Ratings
00 Ratings
Mobile optimization
6.22 Ratings
00 Ratings
Email deliverability reporting
9.62 Ratings
00 Ratings
List management
8.62 Ratings
00 Ratings
Triggered drip sequences
8.82 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Leadfwd
8.0
2 Ratings
2% above category average
OneSignal
-
Ratings
Lead nurturing automation
8.42 Ratings
00 Ratings
Lead scoring and grading
7.32 Ratings
00 Ratings
Data quality management
7.72 Ratings
00 Ratings
Automated sales alerts and tasks
8.52 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Leadfwd
7.0
1 Ratings
6% below category average
OneSignal
-
Ratings
Calendaring
5.01 Ratings
00 Ratings
Event/webinar marketing
9.01 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Leadfwd
7.5
1 Ratings
1% above category average
OneSignal
-
Ratings
Social sharing and campaigns
9.01 Ratings
00 Ratings
Social profile integration
6.01 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Leadfwd
6.3
2 Ratings
15% below category average
OneSignal
-
Ratings
Dashboards
6.52 Ratings
00 Ratings
Standard reports
6.32 Ratings
00 Ratings
Custom reports
6.01 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.