Most Commonly Comparedto OneSignal

Best OneSignal Alternatives for Small Businesses

Ortto

Score 8.9 out of 10

Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

Higher Rated Features

  • Lead Management
  • Email & Online Marketing
  • Campaign Management

Drip Ecommerce CRM

Score 8.1 out of 10

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Higher Rated Features

  • Email & Online Marketing
  • Reporting & Analytics
  • Triggered drip sequences

Mautic

Score 9.0 out of 10

Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the Acquia Digital Experience Platform.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Campaign Management

Ontraport

Score 9.4 out of 10

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Campaign Management

LocaliQ

Score 8.9 out of 10

LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.

Higher Rated Features

  • Platform & Infrastructure
  • Reporting & Analytics
  • Social Media Marketing

Customer.io

Score 8.8 out of 10

Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

Higher Rated Features

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Klaviyo

Score 8.8 out of 10
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Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Campaign Management

Best OneSignal Alternatives for Medium-sized Companies

PFL Direct Mail Platform

Score 9.2 out of 10

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from…

Higher Rated Features

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LocaliQ

Score 8.9 out of 10

LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.

Higher Rated Features

  • Platform & Infrastructure
  • Reporting & Analytics
  • Social Media Marketing

Iterable

Score 8.8 out of 10
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Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Reporting & Analytics

Klaviyo

Score 8.8 out of 10
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Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Campaign Management

Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+ brands around the world, including Bosch, Puma, and Marks & Spencer.

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Lead Management

GetResponse

Score 8.6 out of 10

GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Email deliverability reporting

OutboundEngine

Score 8.6 out of 10

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media…

Higher Rated Features

  • Email & Online Marketing
  • Social Media Marketing
  • Lead Management

CleverTap

Score 7.6 out of 10

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and business benefits include: Advanced…

Higher Rated Features

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SALESmanago

Score 8.5 out of 10

SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret.SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer…

Higher Rated Features

  • Lead Management
  • Email & Online Marketing
  • Reporting & Analytics

Best OneSignal Alternatives for Enterprises

PFL Direct Mail Platform

Score 9.2 out of 10

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from…

Higher Rated Features

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Iterable

Score 8.8 out of 10
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Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Reporting & Analytics

Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+ brands around the world, including Bosch, Puma, and Marks & Spencer.

Higher Rated Features

  • Platform & Infrastructure
  • Email & Online Marketing
  • Lead Management

Sprinklr Marketing

Score 7.6 out of 10

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling across 30+ digital, social and traditional channels on…

Higher Rated Features

  • Content Reporting & Analytics
  • Content Publishing
  • Content Creation

Adobe Marketo Engage

Score 8.2 out of 10
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Higher Rated Features

  • Lead Management
  • Email & Online Marketing
  • Platform & Infrastructure

Salesforce Marketing Cloud

Score 7.9 out of 10

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Higher Rated Features

  • Email & Online Marketing
  • Lead Management
  • Reporting & Analytics

Listrak

Score 9.4 out of 10

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…

Higher Rated Features

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Oracle Marketing

Score 7.3 out of 10

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Higher Rated Features

  • Platform & Infrastructure
  • Campaign Management
  • Social Media Marketing

Adobe Campaign

Score 7.4 out of 10

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Higher Rated Features

  • Lead Management
  • Campaign Management
  • Platform & Infrastructure