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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leadfwd

    Score8.2 out of 10
    N/ALeadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A

    SMTP2GO

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…

    $10

    Monthly or Annual Monthly email quota

    Pricing
    LeadfwdSMTP2GO
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LeadfwdSMTP2GO
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing includes support and onboarding.
    More Pricing Information
    Community Pulse
    LeadfwdSMTP2GO
    Considered Both Products
    Leadfwd
    No answer on this topic
    SMTP2GO
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    98 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    97 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    98 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    98 Answers
    Features
    LeadfwdSMTP2GO
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Leadfwd and SMTP2GO
    Feature
    Leadfwd
    7.4
    2 Ratings
    4% below category average
    SMTP2GO
    -
    Ratings
    WYSIWYG email editor7.02 Ratings00 Ratings
    Dynamic content7.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages9.01 Ratings00 Ratings
    A/B testing3.22 Ratings00 Ratings
    Mobile optimization6.22 Ratings00 Ratings
    Email deliverability reporting9.62 Ratings00 Ratings
    List management8.62 Ratings00 Ratings
    Triggered drip sequences8.82 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Leadfwd and SMTP2GO
    Feature
    Leadfwd
    8.0
    2 Ratings
    1% above category average
    SMTP2GO
    -
    Ratings
    Lead nurturing automation8.42 Ratings00 Ratings
    Lead scoring and grading7.32 Ratings00 Ratings
    Data quality management7.72 Ratings00 Ratings
    Automated sales alerts and tasks8.52 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Leadfwd and SMTP2GO
    Feature
    Leadfwd
    7.0
    1 Ratings
    8% below category average
    SMTP2GO
    -
    Ratings
    Calendaring5.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Leadfwd and SMTP2GO
    Feature
    Leadfwd
    7.5
    1 Ratings
    1% below category average
    SMTP2GO
    -
    Ratings
    Social sharing and campaigns9.01 Ratings00 Ratings
    Social profile integration6.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Leadfwd and SMTP2GO
    Feature
    Leadfwd
    6.3
    2 Ratings
    17% below category average
    SMTP2GO
    -
    Ratings
    Dashboards6.52 Ratings00 Ratings
    Standard reports6.32 Ratings00 Ratings
    Custom reports6.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Leadfwd and SMTP2GO
    Feature
    Leadfwd
    9.1
    2 Ratings
    18% above category average
    SMTP2GO
    -
    Ratings
    Role-based workflow & approvals8.82 Ratings00 Ratings
    Customizability7.92 Ratings00 Ratings
    Integration with Salesforce.com10.01 Ratings00 Ratings
    Integration with SugarCRM9.62 Ratings00 Ratings
    Best Alternatives
    LeadfwdSMTP2GO
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadfwdSMTP2GO
    Likelihood to Recommend
    8.2
    (2 ratings)
    9.0
    (98 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    User Testimonials
    LeadfwdSMTP2GO
    Likelihood to Recommend
    Leadfwd
    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Incentivized
    Read full review
    SMTP2GO
    It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
    Incentivized
    Read full review
    Pros
    Leadfwd
    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Incentivized
    Read full review
    SMTP2GO
    • adding senders or domains to improve email deliverability
    • you don't have to deal with RBL to white list an IP address previously used for spaming
    • Control panel gives you enough flexibility without a cluttered UI
    • Everything you need is well documented
    • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
    Read full review
    Cons
    Leadfwd
    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Incentivized
    Read full review
    SMTP2GO
    • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
    Incentivized
    Read full review
    Likelihood to Renew
    Leadfwd
    No answers on this topic
    SMTP2GO
    Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
    Read full review
    Usability
    Leadfwd
    No answers on this topic
    SMTP2GO
    While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
    Incentivized
    Read full review
    Support Rating
    Leadfwd
    No answers on this topic
    SMTP2GO
    When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
    Incentivized
    Read full review
    Alternatives Considered
    Leadfwd
    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Incentivized
    Read full review
    SMTP2GO
    It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
    Incentivized
    Read full review
    Return on Investment
    Leadfwd
    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Incentivized
    Read full review
    SMTP2GO
    • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
    • More cost efficient than paying for several different email accounts.
    • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
    Read full review
    ScreenShots

    SMTP2GO Screenshots

    Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.