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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leadfwd

    Score8.2 out of 10
    N/ALeadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    LeadfwdZapier
    Editions & Modules
    No answers on this topic
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    LeadfwdZapier
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    LeadfwdZapier
    Considered Both Products
    Leadfwd
    No answer on this topic
    Zapier
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    46 Answers
    Features
    LeadfwdZapier
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Leadfwd and Zapier
    Feature
    Leadfwd
    7.4
    2 Ratings
    4% below category average
    Zapier
    -
    Ratings
    WYSIWYG email editor7.02 Ratings00 Ratings
    Dynamic content7.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages9.01 Ratings00 Ratings
    A/B testing3.22 Ratings00 Ratings
    Mobile optimization6.22 Ratings00 Ratings
    Email deliverability reporting9.62 Ratings00 Ratings
    List management8.62 Ratings00 Ratings
    Triggered drip sequences8.82 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Leadfwd and Zapier
    Feature
    Leadfwd
    8.0
    2 Ratings
    1% above category average
    Zapier
    -
    Ratings
    Lead nurturing automation8.42 Ratings00 Ratings
    Lead scoring and grading7.32 Ratings00 Ratings
    Data quality management7.72 Ratings00 Ratings
    Automated sales alerts and tasks8.52 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Leadfwd and Zapier
    Feature
    Leadfwd
    7.0
    1 Ratings
    8% below category average
    Zapier
    -
    Ratings
    Calendaring5.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Leadfwd and Zapier
    Feature
    Leadfwd
    7.5
    1 Ratings
    1% below category average
    Zapier
    -
    Ratings
    Social sharing and campaigns9.01 Ratings00 Ratings
    Social profile integration6.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Leadfwd and Zapier
    Feature
    Leadfwd
    6.3
    2 Ratings
    17% below category average
    Zapier
    -
    Ratings
    Dashboards6.52 Ratings00 Ratings
    Standard reports6.32 Ratings00 Ratings
    Custom reports6.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Leadfwd and Zapier
    Feature
    Leadfwd
    9.1
    2 Ratings
    18% above category average
    Zapier
    -
    Ratings
    Role-based workflow & approvals8.82 Ratings00 Ratings
    Customizability7.92 Ratings00 Ratings
    Integration with Salesforce.com10.01 Ratings00 Ratings
    Integration with SugarCRM9.62 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Leadfwd and Zapier
    Feature
    Leadfwd
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings9.6103 Ratings
    Connector modification00 Ratings9.091 Ratings
    Support for real-time and batch integration00 Ratings8.389 Ratings
    Data quality services00 Ratings9.672 Ratings
    Data security features00 Ratings9.871 Ratings
    Monitoring console00 Ratings9.580 Ratings
    Best Alternatives
    LeadfwdZapier
    Small Businesses
    Vbout
    Score9.9 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadfwdZapier
    Likelihood to Recommend
    8.2
    (2 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.7
    (11 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (10 ratings)
    User Testimonials
    LeadfwdZapier
    Likelihood to Recommend
    Leadfwd
    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Incentivized
    Read full review
    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
    Read full review
    Pros
    Leadfwd
    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Incentivized
    Read full review
    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
    Read full review
    Cons
    Leadfwd
    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Incentivized
    Read full review
    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
    Read full review
    Likelihood to Renew
    Leadfwd
    No answers on this topic
    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
    Read full review
    Usability
    Leadfwd
    No answers on this topic
    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
    Read full review
    Support Rating
    Leadfwd
    No answers on this topic
    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
    Read full review
    Alternatives Considered
    Leadfwd
    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Incentivized
    Read full review
    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
    Read full review
    Return on Investment
    Leadfwd
    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Incentivized
    Read full review
    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
    Read full review
    ScreenShots