LeadGenius vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadGenius
Score 4.7 out of 10
Mid-Size Companies (51-1,000 employees)
LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape. Key Features: Bespoke Data at Scale: Customized data sets that match specific market needs, enabling targeted campaigns and strategic decisions. Global Reach: Access to over 40 million…
$20,400
per year
Owler
Score 6.3 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Pricing
LeadGeniusOwler
Editions & Modules
No answers on this topic
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
LeadGeniusOwler
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLeadGenius Offers Both US and Global Data Packages for Marketing and Sales teams of almost every size.
More Pricing Information
Community Pulse
LeadGeniusOwler
Top Pros
Top Cons

No answers on this topic

Features
LeadGeniusOwler
Prospecting
Comparison of Prospecting features of Product A and Product B
LeadGenius
7.5
1 Ratings
1% below category average
Owler
6.6
14 Ratings
14% below category average
Advanced search3.01 Ratings5.714 Ratings
Identification of new leads10.01 Ratings6.412 Ratings
List quality9.01 Ratings6.012 Ratings
List upload/download10.01 Ratings6.08 Ratings
Ideal customer targeting7.01 Ratings8.310 Ratings
Load time/data access6.01 Ratings7.011 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LeadGenius
8.0
1 Ratings
6% above category average
Owler
6.7
14 Ratings
12% below category average
Contact information8.01 Ratings6.08 Ratings
Company information8.01 Ratings7.014 Ratings
Industry information8.01 Ratings7.113 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LeadGenius
9.7
1 Ratings
27% above category average
Owler
8.1
13 Ratings
9% above category average
Lead qualification process10.01 Ratings9.39 Ratings
Smart lists and recommendations10.01 Ratings7.28 Ratings
Salesforce integration10.01 Ratings7.05 Ratings
Company/business profiles10.01 Ratings8.012 Ratings
Data hygiene9.01 Ratings7.911 Ratings
Filters and segmentation9.01 Ratings9.510 Ratings
Alerts and reminders00 Ratings10.09 Ratings
Automatic data refresh00 Ratings7.29 Ratings
Tags00 Ratings7.07 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LeadGenius
-
Ratings
Owler
8.8
4 Ratings
15% above category average
Sales email templates00 Ratings8.84 Ratings
Append emails to records00 Ratings8.84 Ratings
Best Alternatives
LeadGeniusOwler
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadGeniusOwler
Likelihood to Recommend
9.0
(1 ratings)
7.3
(16 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
7.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
4.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
LeadGeniusOwler
Likelihood to Recommend
LeadGenius
LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).
Read full review
Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
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Pros
LeadGenius
  • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
  • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).
Read full review
Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Read full review
Cons
LeadGenius
  • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).
Read full review
Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
LeadGenius
No answers on this topic
Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
Usability
LeadGenius
No answers on this topic
Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Read full review
Reliability and Availability
LeadGenius
No answers on this topic
Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
LeadGenius
No answers on this topic
Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
LeadGenius
No answers on this topic
Meltwater
Problems have been closed quickly and professionally.
Read full review
Implementation Rating
LeadGenius
No answers on this topic
Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Alternatives Considered
LeadGenius
Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.
Read full review
Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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Return on Investment
LeadGenius
  • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.
Read full review
Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
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ScreenShots

LeadGenius Screenshots

Screenshot of LeadGenius Dashboard and Campaign CreatorScreenshot of Analytics Dashboard displaying data delivered, Enrichment Rates, and Credit UsageScreenshot of Active Campaigns SummaryScreenshot of Integrations and API Settings