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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadMaster

    Score8 out of 10
    N/ALeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

    $10

    per seat

    LeadSquared

    Score7.4 out of 10
    N/ALeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.

    $50

    per month per user

    Pricing
    LeadMasterLeadSquared
    Editions & Modules
    Lead-Xpress
    $10
    per seat
    LeadMaster Standard Edition
    $50
    per seat
    Sales Super
    $50
    per month per user
    LeadSquared Sales Pro
    $60
    per month per user
    Offerings
    Pricing Offerings
    LeadMasterLeadSquared
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$500 hours requiredOptional
    Additional DetailsThere is no additional charge for the mobile version.Additional add-ons and modules available for expanded functionality.
    More Pricing Information
    Features
    LeadMasterLeadSquared
    Sales Force Automation
    Comparison of Sales Force Automation features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    5.9
    1 Ratings
    28% below category average
    LeadSquared
    -
    Ratings
    Customer data management / contact management7.01 Ratings00 Ratings
    Workflow management7.01 Ratings00 Ratings
    Territory management6.01 Ratings00 Ratings
    Opportunity management5.01 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.01 Ratings00 Ratings
    Contract management6.01 Ratings00 Ratings
    Quote & order management3.01 Ratings00 Ratings
    Channel / partner relationship management6.01 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    7.0
    1 Ratings
    10% below category average
    LeadSquared
    -
    Ratings
    Case management6.01 Ratings00 Ratings
    Call center management8.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    6.0
    1 Ratings
    25% below category average
    LeadSquared
    -
    Ratings
    Lead management6.01 Ratings00 Ratings
    Email marketing6.01 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    6.5
    1 Ratings
    17% below category average
    LeadSquared
    -
    Ratings
    Task management8.01 Ratings00 Ratings
    Reporting5.01 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    6.0
    1 Ratings
    24% below category average
    LeadSquared
    -
    Ratings
    Forecasting7.01 Ratings00 Ratings
    Pipeline visualization5.01 Ratings00 Ratings
    Customizable reports6.01 Ratings00 Ratings
    Customization
    Comparison of Customization features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    6.7
    1 Ratings
    13% below category average
    LeadSquared
    -
    Ratings
    Custom fields8.01 Ratings00 Ratings
    Scripting environment6.01 Ratings00 Ratings
    API for custom integration6.01 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    8.0
    1 Ratings
    6% above category average
    LeadSquared
    -
    Ratings
    Marketing automation8.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    9.0
    1 Ratings
    17% above category average
    LeadSquared
    -
    Ratings
    Mobile access9.01 Ratings00 Ratings
    Security
    Comparison of Security features of LeadMaster and LeadSquared
    Feature
    LeadMaster
    6.0
    1 Ratings
    33% below category average
    LeadSquared
    -
    Ratings
    Role-based user permissions6.01 Ratings00 Ratings
    Best Alternatives
    LeadMasterLeadSquared
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadMasterLeadSquared
    Likelihood to Recommend
    8.0
    (1 ratings)
    7.0
    (41 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (9 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (4 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.8
    (4 ratings)
    User Testimonials
    LeadMasterLeadSquared
    Likelihood to Recommend
    LeadMaster
    My company works with a client who offers a SaaS solution to
    the beauty sector. We had been using Salesforce for three years but needed a
    system with lead nurturing, workflow automation, and user-friendliness that
    Salesforce lacked without a hefty monthly price tag.

    We are taking use of LeadMaster's eMarketing, automation,
    and workflow management capabilities as well as the streamlined nature of the
    Professional Edition. We've been able to better regulate the sales process and
    boost our conversion rate as a result.

    We have been very pleased with LeadMaster's customer service
    and would suggest their product without reservation.
    Incentivized
    Read full review
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Pros
    LeadMaster
    • It has business app
    • Use the cloud based technology
    • No integrations at all
    • no communication gap
    • Software customizations as per your business and working
    • strong customer support
    Incentivized
    Read full review
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Cons
    LeadMaster
    • Need to give all features/access to top level designations of the company. (title based access/feature)
    • need to enhance more communication with team with real-time notifications.
    • Need to improve in deep reporting metrics
    Incentivized
    Read full review
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Likelihood to Renew
    LeadMaster
    No answers on this topic
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Usability
    LeadMaster
    My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
    Incentivized
    Read full review
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Support Rating
    LeadMaster
    The reason to give this rating because of the following.

    1. Assessing the efficiency of campaigns involving
    several agencies and points of contact

    2. True close loop reporting

    3. The capacity to manage a channel through the use
    of features for updating leads and pipelines.

    4. Ensuring that no leads were lost and that they
    were always assigned to someone for follow-up, whether the lead originated
    through e-marketing, the filling out of a form on a website, or even a lead
    from a trade fair

    5. Creating a seamless connection between marketing
    and lead generating
    Incentivized
    Read full review
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Alternatives Considered
    LeadMaster
    My client has been using Salesforce for the past two years,
    but they were looking for a system that would provide lead nurturing, workflow
    automation, and overall ease of use – functionality that was just not available
    within Salesforce without incurring a large, monthly fee. I'm using one of my
    clients who has been using Salesforce for the past two years.

    Because of LeadMaster's user-friendliness, robust automation
    and workflow management, and eMarketing capabilities, we have decided to employ
    the Professional Edition. As a result, we are able to better regulate the sales
    process and achieve a higher closure rate.
    Incentivized
    Read full review
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Return on Investment
    LeadMaster
    • To mange the vendor/customer as per services or requirement helps to improve service wise business
    • reporting helps to know the service wise sale
    • a bit communication lag between team that create a delay in closing deal.
    Incentivized
    Read full review
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    ScreenShots

    LeadMaster Screenshots

    Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation