Leadspace vs Lytics

• Salesforce Integration is very strong and works really well to get more leads or contacts
• Simplicity = simply click a button and it searched pre-approved criteria fro more leads.
• Volume of leads = has a number of different sources it pulls from so data volume is good.

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• API Integrations
• Customer data analysis
• First-party list federation

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• Lead quality = the quality is poor and the number of direct lines is low since their partnership with Zoominfo ended.
• Using Ideal customer profile in identification of potential other customers needs to be more accurate
• Price is very high and contracts are inflexible
• Since it is real time looking speed is very slow

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• Customization: users are limited to pre-made designs.
• Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
• Integration: it can be confusing to pair with other applications.

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• Impact was likely negative as the cost is not as good as the return, but since we had no other tool for data we made it work

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• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

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