LeadSquared vs. Unanet CRM by Cosential

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.5 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Unanet CRM by Cosential
Score 8.3 out of 10
N/A
Unanet CRM by Cosential (formerly Cosential CRM) is dedicated to helping AEC business developers, marketers, and executives win better business, and grow revenue. It became an Unanet solution in 2020, when Unanet acquired Cosential.N/A
Pricing
LeadSquaredUnanet CRM by Cosential
Editions & Modules
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
No answers on this topic
Offerings
Pricing Offerings
LeadSquaredUnanet CRM by Cosential
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
LeadSquaredUnanet CRM by Cosential
Features
LeadSquaredUnanet CRM by Cosential
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
39 Ratings
8% below category average
Unanet CRM by Cosential
-
Ratings
WYSIWYG email editor7.035 Ratings00 Ratings
Dynamic content7.027 Ratings00 Ratings
Landing pages5.832 Ratings00 Ratings
A/B testing8.110 Ratings00 Ratings
Mobile optimization6.033 Ratings00 Ratings
Email deliverability reporting5.039 Ratings00 Ratings
List management9.038 Ratings00 Ratings
Triggered drip sequences10.024 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
40 Ratings
11% above category average
Unanet CRM by Cosential
-
Ratings
Lead nurturing automation10.038 Ratings00 Ratings
Lead scoring and grading9.039 Ratings00 Ratings
Data quality management5.116 Ratings00 Ratings
Automated sales alerts and tasks10.036 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
25 Ratings
56% below category average
Unanet CRM by Cosential
-
Ratings
Calendaring2.114 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
39 Ratings
23% below category average
Unanet CRM by Cosential
-
Ratings
Dashboards6.039 Ratings00 Ratings
Standard reports8.039 Ratings00 Ratings
Custom reports4.033 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
35 Ratings
11% above category average
Unanet CRM by Cosential
-
Ratings
API10.031 Ratings00 Ratings
Role-based workflow & approvals8.030 Ratings00 Ratings
Customizability10.035 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
8.7
1 Ratings
11% above category average
Customer data management / contact management00 Ratings10.01 Ratings
Workflow management00 Ratings6.01 Ratings
Territory management00 Ratings9.01 Ratings
Opportunity management00 Ratings10.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings10.01 Ratings
Interaction tracking00 Ratings9.01 Ratings
Channel / partner relationship management00 Ratings7.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
7.5
1 Ratings
3% below category average
Lead management00 Ratings10.01 Ratings
Email marketing00 Ratings5.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
8.0
1 Ratings
4% above category average
Task management00 Ratings7.01 Ratings
Reporting00 Ratings9.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
8.7
1 Ratings
13% above category average
Forecasting00 Ratings6.01 Ratings
Pipeline visualization00 Ratings10.01 Ratings
Customizable reports00 Ratings10.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
7.5
1 Ratings
2% below category average
Custom fields00 Ratings9.01 Ratings
Custom objects00 Ratings6.01 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
10.0
1 Ratings
18% above category average
Single sign-on capability00 Ratings10.01 Ratings
Role-based user permissions00 Ratings10.01 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
5.0
1 Ratings
39% below category average
Social data00 Ratings5.01 Ratings
Social engagement00 Ratings5.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
5.0
1 Ratings
39% below category average
Marketing automation00 Ratings5.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Unanet CRM by Cosential
7.0
1 Ratings
7% below category average
Mobile access00 Ratings7.01 Ratings
Best Alternatives
LeadSquaredUnanet CRM by Cosential
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.4 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredUnanet CRM by Cosential
Likelihood to Recommend
7.0
(41 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.8
(9 ratings)
-
(0 ratings)
Usability
9.0
(4 ratings)
8.0
(1 ratings)
Support Rating
9.8
(4 ratings)
8.0
(1 ratings)
User Testimonials
LeadSquaredUnanet CRM by Cosential
Likelihood to Recommend
LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
Read full review
Unanet
Great for medium and large construction companies that have a specific salesforce.
Read full review
Pros
LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Unanet
  • Inputting of companies and leads who may become prospects.
  • Creating specific opportunities for construction projects.
  • Tracking opportunities through the entire sales cycle.
  • Inputting detailed notes and activity by the Sales team.
Read full review
Cons
LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Unanet
  • The open software is somewhat difficult to master as an administrator.
  • Report writing could be more intuitive.
  • The company seems to cater to larger users.
Read full review
Likelihood to Renew
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Read full review
Unanet
No answers on this topic
Usability
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Unanet
Cosential is very intuitive for the AEC industry and has the ability to be customized for your specific needs. The reports are especially helpful, with good visual dashboards.
Read full review
Support Rating
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Unanet
My original trainer / implementation specialist was fantastic. That relationship has continued, even though I have been officially handed off to the customer service side. The customer service side seems to have higher turnover than normal, but in general they are also very supportive, although not as responsive as I might like.
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Alternatives Considered
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Unanet
Cosential is specific to the A/E industry and is the most intuitive software we found for construction.
Read full review
Return on Investment
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Read full review
Unanet
  • Allowed for common tracking by business developers in different regions.
  • Helped us quantify effort.
  • Provides great reports for management.
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation