lemlist vs. Velocify by ICE Mortgage Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
lemlist
Score 8.5 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
Velocify by ICE Mortgage Technology
Score 6.7 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Pricing
lemlistVelocify by ICE Mortgage Technology
Editions & Modules
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
No answers on this topic
Offerings
Pricing Offerings
lemlistVelocify by ICE Mortgage Technology
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
lemlistVelocify by ICE Mortgage Technology
Features
lemlistVelocify by ICE Mortgage Technology
Lead Management
Comparison of Lead Management features of Product A and Product B
lemlist
9.1
4 Ratings
17% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Lead nurturing automation9.54 Ratings00 Ratings
Lead scoring and grading8.73 Ratings00 Ratings
Data quality management9.14 Ratings00 Ratings
Automated sales alerts and tasks9.04 Ratings00 Ratings
Automated follow-ups9.34 Ratings00 Ratings
Lead segmentation and distribution9.13 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
lemlist
9.1
4 Ratings
19% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Integrations with advertising platforms10.02 Ratings00 Ratings
Integrations with CRMs9.14 Ratings00 Ratings
Integrations with data storage tools8.83 Ratings00 Ratings
Integrations with lead automation tools8.64 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
lemlist
9.4
3 Ratings
13% above category average
Velocify by ICE Mortgage Technology
-
Ratings
KPI analytics9.13 Ratings00 Ratings
Drop-off analytics10.02 Ratings00 Ratings
A/B tests9.13 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
lemlist
9.3
4 Ratings
11% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Drag & Drop editing9.52 Ratings00 Ratings
Branding customization9.12 Ratings00 Ratings
Different question types10.02 Ratings00 Ratings
Conditional logic paths9.13 Ratings00 Ratings
Embedded calculations10.01 Ratings00 Ratings
Form templates9.52 Ratings00 Ratings
Custom code10.01 Ratings00 Ratings
Web embedding10.01 Ratings00 Ratings
Mobile responsiveness8.83 Ratings00 Ratings
Date picker8.43 Ratings00 Ratings
File upload9.52 Ratings00 Ratings
Dynamic content8.12 Ratings00 Ratings
Best Alternatives
lemlistVelocify by ICE Mortgage Technology
Small Businesses
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
Dialpad Sell
Dialpad Sell
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
lemlistVelocify by ICE Mortgage Technology
Likelihood to Recommend
9.3
(4 ratings)
10.0
(11 ratings)
Likelihood to Renew
7.0
(1 ratings)
5.1
(5 ratings)
Usability
9.3
(4 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
lemlistVelocify by ICE Mortgage Technology
Likelihood to Recommend
lemlist
Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
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Pros
lemlist
  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Cons
lemlist
  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Likelihood to Renew
lemlist
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
Read full review
Usability
lemlist
I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Reliability and Availability
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is always up!!
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Performance
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If the system is set up correctly it will be a game changer for your organization.
Read full review
Support Rating
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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In-Person Training
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
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Online Training
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Velocify offers online training via videos and written descriptions of implementation procedures.
Read full review
Implementation Rating
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
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Alternatives Considered
lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Scalability
lemlist
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is fully scaleable both vertically and horizontally across the enterprise.
Read full review
Return on Investment
lemlist
  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
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