What users are saying about
1 Ratings
125 Ratings
1 Ratings
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Score 10 out of 100
125 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Lexer

For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you.It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions.It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora | TrustRadius Reviewer

Pros

Lexer

  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.
Anonymous | TrustRadius Reviewer

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez | TrustRadius Reviewer

Cons

Lexer

  • We are incredibly happy with the tool as is.
Anonymous | TrustRadius Reviewer

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lexer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Anonymous | TrustRadius Reviewer

Usability

Lexer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
Anonymous | TrustRadius Reviewer

Support Rating

Lexer

Lexer 10.0
Based on 1 answer
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel 8.2
Based on 7 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.
Anonymous | TrustRadius Reviewer

Online Training

Lexer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright | TrustRadius Reviewer

Implementation Rating

Lexer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lexer

We decided not to pursue alternates to Lexer based on:1. Value proposition. Lexer had the greatest value.2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable.3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
Anonymous | TrustRadius Reviewer

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
Anonymous | TrustRadius Reviewer

Return on Investment

Lexer

  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.
Anonymous | TrustRadius Reviewer

Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
Anonymous | TrustRadius Reviewer

Pricing Details

Lexer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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