What users are saying about
1 Ratings
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Top Rated
56 Ratings
1 Ratings
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Score 10 out of 100

Parse.ly

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Top Rated
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Lexer

For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you.It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions.It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
Anonymous | TrustRadius Reviewer

Parse.ly

I think it's a really great tool for traffic data. It's not too overwhelming on the homepage (all I really want to know is top stories of the day and top posts in the last few minutes) and if I want to go more in-depth with where traffic is coming from, I know I can just click on the story for additional data. Parse.ly is truly well suited for writing in the entertainment industry. Every writer wants to know if people are reading their stories, and it does just that. At this time I can't think of a scenario where's it's less appropriate to use.
Anonymous | TrustRadius Reviewer

Pros

Lexer

  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.
Anonymous | TrustRadius Reviewer

Parse.ly

  • The real-time metrics are incredibly useful.
  • I love how detailed the information can get. I can find out a breakdown of the origins of the traffic, so I know which came from a push notification, from FB or Twitter, from the site itself, from a newsletter, etc. And I can tell if people are visiting my sites via desktop or mobile, time spent on site, where they went on the site after the initial article, etc. I also can see how stories perform by reporter, source, keyword, etc.
  • They have excellent customer service. Any support ticket I file receives prompt attention. Other organizations can be far less responsive, so it's always nice to know in the rare instance I experience an issue with Parse.ly I will get help quickly.
Anonymous | TrustRadius Reviewer

Cons

Lexer

  • We are incredibly happy with the tool as is.
Anonymous | TrustRadius Reviewer

Parse.ly

  • The URLs that list where some traffic came from (i.e. Twitter) are sometimes hard to read.
  • It would be great to see more detail of traffic sources. For example, if a spike of views come from Twitter it would be great to see if it is a specific tweet or account the bulk of views are coming from.
Ben Smithson | TrustRadius Reviewer

Support Rating

Lexer

Lexer 10.0
Based on 1 answer
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
Anonymous | TrustRadius Reviewer

Parse.ly

Parse.ly 8.0
Based on 32 answers
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Phoebe Gavin | TrustRadius Reviewer

Alternatives Considered

Lexer

We decided not to pursue alternates to Lexer based on:1. Value proposition. Lexer had the greatest value.2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable.3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
Anonymous | TrustRadius Reviewer

Parse.ly

One of the things users first say when they start with Parse.ly is how easy it is to navigate through a lot of data thanks to the design. Parse.ly also has several data points and metrics that their competitors do not track. The automated reporting also makes it much easier to review metrics on your own time, instead of having to stare at the dashboard all day.
Anonymous | TrustRadius Reviewer

Return on Investment

Lexer

  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.
Anonymous | TrustRadius Reviewer

Parse.ly

  • The return on investment is very, very good, as we've been using it for years now with no sign of stopping or switching to a different platform. I have no hard numbers available, as that would be something my managers would be able to provide.
  • I do think that more accurate numbers from previous years would be of better use.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lexer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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