LexisNexis InterAction vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LexisNexis InterAction
Score 6.9 out of 10
N/A
LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.N/A
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
LexisNexis InterActionOntraport
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LexisNexis InterActionOntraport
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
LexisNexis InterActionOntraport
Top Pros
Top Cons
Features
LexisNexis InterActionOntraport
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LexisNexis InterAction
5.1
1 Ratings
40% below category average
Ontraport
-
Ratings
Customer data management / contact management8.01 Ratings00 Ratings
Workflow management3.01 Ratings00 Ratings
Territory management3.01 Ratings00 Ratings
Opportunity management5.01 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.01 Ratings00 Ratings
Interaction tracking3.01 Ratings00 Ratings
Channel / partner relationship management6.01 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LexisNexis InterAction
8.7
1 Ratings
15% above category average
Ontraport
-
Ratings
Case management8.01 Ratings00 Ratings
Call center management9.01 Ratings00 Ratings
Help desk management9.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LexisNexis InterAction
8.0
1 Ratings
6% above category average
Ontraport
-
Ratings
Lead management7.01 Ratings00 Ratings
Email marketing9.01 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LexisNexis InterAction
4.7
1 Ratings
47% below category average
Ontraport
-
Ratings
Task management5.01 Ratings00 Ratings
Billing and invoicing management4.01 Ratings00 Ratings
Reporting5.01 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LexisNexis InterAction
4.3
1 Ratings
56% below category average
Ontraport
-
Ratings
Forecasting4.01 Ratings00 Ratings
Pipeline visualization4.01 Ratings00 Ratings
Customizable reports5.01 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
LexisNexis InterAction
4.3
1 Ratings
55% below category average
Ontraport
-
Ratings
Custom fields4.01 Ratings00 Ratings
Custom objects4.01 Ratings00 Ratings
Scripting environment4.01 Ratings00 Ratings
API for custom integration5.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
LexisNexis InterAction
8.0
1 Ratings
4% below category average
Ontraport
-
Ratings
Single sign-on capability8.01 Ratings00 Ratings
Role-based user permissions8.01 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LexisNexis InterAction
4.5
1 Ratings
47% below category average
Ontraport
-
Ratings
Social data4.01 Ratings00 Ratings
Social engagement5.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LexisNexis InterAction
5.0
1 Ratings
35% below category average
Ontraport
-
Ratings
Marketing automation5.01 Ratings00 Ratings
Compensation management5.01 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LexisNexis InterAction
5.0
1 Ratings
40% below category average
Ontraport
-
Ratings
Mobile access5.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LexisNexis InterAction
-
Ratings
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor00 Ratings8.216 Ratings
Dynamic content00 Ratings10.014 Ratings
Ability to test dynamic content00 Ratings8.37 Ratings
Landing pages00 Ratings10.016 Ratings
A/B testing00 Ratings9.912 Ratings
Mobile optimization00 Ratings8.410 Ratings
Email deliverability reporting00 Ratings6.016 Ratings
List management00 Ratings10.016 Ratings
Triggered drip sequences00 Ratings9.813 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LexisNexis InterAction
-
Ratings
Ontraport
5.5
17 Ratings
33% below category average
Lead nurturing automation00 Ratings7.115 Ratings
Lead scoring and grading00 Ratings2.413 Ratings
Data quality management00 Ratings2.614 Ratings
Automated sales alerts and tasks00 Ratings10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LexisNexis InterAction
-
Ratings
Ontraport
7.7
8 Ratings
1% above category average
Calendaring00 Ratings6.25 Ratings
Event/webinar marketing00 Ratings9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LexisNexis InterAction
-
Ratings
Ontraport
7.1
4 Ratings
5% below category average
Social sharing and campaigns00 Ratings7.13 Ratings
Social profile integration00 Ratings7.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LexisNexis InterAction
-
Ratings
Ontraport
9.3
16 Ratings
21% above category average
Dashboards00 Ratings10.015 Ratings
Standard reports00 Ratings8.012 Ratings
Custom reports00 Ratings10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LexisNexis InterAction
-
Ratings
Ontraport
7.3
15 Ratings
4% below category average
API00 Ratings3.011 Ratings
Role-based workflow & approvals00 Ratings9.09 Ratings
Customizability00 Ratings10.013 Ratings
Integration with Salesforce.com00 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Integration with SugarCRM00 Ratings7.31 Ratings
Best Alternatives
LexisNexis InterActionOntraport
Small Businesses
Salesmate
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Score 9.8 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LexisNexis InterActionOntraport
Likelihood to Recommend
6.0
(1 ratings)
10.0
(20 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(8 ratings)
Usability
-
(0 ratings)
7.8
(3 ratings)
Performance
-
(0 ratings)
7.7
(4 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
LexisNexis InterActionOntraport
Likelihood to Recommend
LexisNexis
It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Read full review
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
Read full review
Pros
LexisNexis
  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Read full review
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
Cons
LexisNexis
  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Read full review
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
Likelihood to Renew
LexisNexis
No answers on this topic
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Usability
LexisNexis
No answers on this topic
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
Performance
LexisNexis
No answers on this topic
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Support Rating
LexisNexis
No answers on this topic
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
In-Person Training
LexisNexis
No answers on this topic
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Implementation Rating
LexisNexis
No answers on this topic
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
LexisNexis
No answers on this topic
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Read full review
Scalability
LexisNexis
No answers on this topic
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Return on Investment
LexisNexis
  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Read full review
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
Read full review
ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features