What users are saying about
12 Ratings
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Score 6.9 out of 100
33 Ratings
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Score 7 out of 100

Likelihood to Recommend

LexisNexis InterAction

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Anonymous | TrustRadius Reviewer

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

LexisNexis InterAction
5.1
Ontraport
Customer data management / contact management
LexisNexis InterAction
8.0
Ontraport
Workflow management
LexisNexis InterAction
3.0
Ontraport
Territory management
LexisNexis InterAction
3.0
Ontraport
Opportunity management
LexisNexis InterAction
5.0
Ontraport
Integration with email client (e.g., Outlook or Gmail)
LexisNexis InterAction
8.0
Ontraport
Interaction tracking
LexisNexis InterAction
3.0
Ontraport
Channel / partner relationship management
LexisNexis InterAction
6.0
Ontraport

Customer Service & Support

LexisNexis InterAction
8.7
Ontraport
Case management
LexisNexis InterAction
8.0
Ontraport
Call center management
LexisNexis InterAction
9.0
Ontraport
Help desk management
LexisNexis InterAction
9.0
Ontraport

Marketing Automation

LexisNexis InterAction
8.0
Ontraport
Lead management
LexisNexis InterAction
7.0
Ontraport
Email marketing
LexisNexis InterAction
9.0
Ontraport

CRM Project Management

LexisNexis InterAction
4.7
Ontraport
Task management
LexisNexis InterAction
5.0
Ontraport
Billing and invoicing management
LexisNexis InterAction
4.0
Ontraport
Reporting
LexisNexis InterAction
5.0
Ontraport

CRM Reporting & Analytics

LexisNexis InterAction
4.3
Ontraport
Forecasting
LexisNexis InterAction
4.0
Ontraport
Pipeline visualization
LexisNexis InterAction
4.0
Ontraport
Customizable reports
LexisNexis InterAction
5.0
Ontraport

Customization

LexisNexis InterAction
4.3
Ontraport
Custom fields
LexisNexis InterAction
4.0
Ontraport
Custom objects
LexisNexis InterAction
4.0
Ontraport
Scripting environment
LexisNexis InterAction
4.0
Ontraport
API for custom integration
LexisNexis InterAction
5.0
Ontraport

Security

LexisNexis InterAction
8.0
Ontraport
Single sign-on capability
LexisNexis InterAction
8.0
Ontraport
Role-based user permissions
LexisNexis InterAction
8.0
Ontraport

Social CRM

LexisNexis InterAction
4.5
Ontraport
Social data
LexisNexis InterAction
4.0
Ontraport
Social engagement
LexisNexis InterAction
5.0
Ontraport

Integrations with 3rd-party Software

LexisNexis InterAction
5.0
Ontraport
Marketing automation
LexisNexis InterAction
5.0
Ontraport
Compensation management
LexisNexis InterAction
5.0
Ontraport

Platform

LexisNexis InterAction
5.0
Ontraport
Mobile access
LexisNexis InterAction
5.0
Ontraport

Email & Online Marketing

LexisNexis InterAction
Ontraport
8.2
WYSIWYG email editor
LexisNexis InterAction
Ontraport
8.6
Dynamic content
LexisNexis InterAction
Ontraport
9.1
Ability to test dynamic content
LexisNexis InterAction
Ontraport
8.3
Landing pages
LexisNexis InterAction
Ontraport
7.3
A/B testing
LexisNexis InterAction
Ontraport
8.9
Mobile optimization
LexisNexis InterAction
Ontraport
8.1
Email deliverability reporting
LexisNexis InterAction
Ontraport
6.7
List management
LexisNexis InterAction
Ontraport
6.8
Triggered drip sequences
LexisNexis InterAction
Ontraport
9.7

Lead Management

LexisNexis InterAction
Ontraport
6.6
Lead nurturing
LexisNexis InterAction
Ontraport
8.3
Lead scoring and grading
LexisNexis InterAction
Ontraport
5.4
Data quality management
LexisNexis InterAction
Ontraport
6.0
Automated sales alerts and tasks
LexisNexis InterAction
Ontraport
6.9

Campaign Management

LexisNexis InterAction
Ontraport
7.5
Calendaring
LexisNexis InterAction
Ontraport
6.2
Event/webinar marketing
LexisNexis InterAction
Ontraport
8.8

Social Media Marketing

LexisNexis InterAction
Ontraport
7.1
Social sharing and campaigns
LexisNexis InterAction
Ontraport
7.1
Social profile integration
LexisNexis InterAction
Ontraport
7.2

Reporting & Analytics

LexisNexis InterAction
Ontraport
8.3
Dashboards
LexisNexis InterAction
Ontraport
8.7
Standard reports
LexisNexis InterAction
Ontraport
6.4
Custom reports
LexisNexis InterAction
Ontraport
9.7

Platform & Infrastructure

LexisNexis InterAction
Ontraport
7.8
API
LexisNexis InterAction
Ontraport
6.5
Role-based workflow & approvals
LexisNexis InterAction
Ontraport
8.9
Customizability
LexisNexis InterAction
Ontraport
9.6
Integration with Salesforce.com
LexisNexis InterAction
Ontraport
7.3
Integration with Microsoft Dynamics CRM
LexisNexis InterAction
Ontraport
7.3
Integration with SugarCRM
LexisNexis InterAction
Ontraport
7.3

Pros

LexisNexis InterAction

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Anonymous | TrustRadius Reviewer

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Cons

LexisNexis InterAction

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Anonymous | TrustRadius Reviewer

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Likelihood to Renew

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Usability

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Performance

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Support Rating

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

In-Person Training

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Implementation Rating

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Alternatives Considered

LexisNexis InterAction

No answers on this topic

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Scalability

LexisNexis InterAction

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Return on Investment

LexisNexis InterAction

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Anonymous | TrustRadius Reviewer

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

Screenshots

Pricing Details

LexisNexis InterAction

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LexisNexis InterAction Editions & Modules

Additional Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Rating Summary

Likelihood to Recommend

LexisNexis InterAction
6.0
Ontraport
6.6

Likelihood to Renew

LexisNexis InterAction
Ontraport
9.1

Usability

LexisNexis InterAction
Ontraport
7.8

Performance

LexisNexis InterAction
Ontraport
7.7

Support Rating

LexisNexis InterAction
Ontraport
9.0

In-Person Training

LexisNexis InterAction
Ontraport
9.1

Implementation Rating

LexisNexis InterAction
Ontraport
9.1

Scalability

LexisNexis InterAction
Ontraport
8.2

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