LightCMS (discontinued) vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LightCMS (discontinued)
Score 6.1 out of 10
N/A
LightCMS, from NetSuite, was a cloud-based content management system for building websites and eCommerce storefronts. It is designed to be used by individuals, non-profits, and small to medium-sized businesses. The product has been discontinued.N/A
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
LightCMS (discontinued)Optimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LightCMS (discontinued)Optimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
LightCMS (discontinued)Optimizely Content Management System
Top Pros
Top Cons
Features
LightCMS (discontinued)Optimizely Content Management System
Security
Comparison of Security features of Product A and Product B
LightCMS (discontinued)
8.0
1 Ratings
2% below category average
Optimizely Content Management System
8.5
123 Ratings
4% above category average
Role-based user permissions8.01 Ratings8.5123 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
LightCMS (discontinued)
9.1
1 Ratings
17% above category average
Optimizely Content Management System
7.6
140 Ratings
1% below category average
WYSIWYG editor10.01 Ratings7.7129 Ratings
Code quality / cleanliness9.01 Ratings7.8118 Ratings
Admin section9.01 Ratings7.9128 Ratings
Page templates10.01 Ratings7.9127 Ratings
Library of website themes10.01 Ratings6.665 Ratings
Mobile optimization / responsive design10.01 Ratings7.9123 Ratings
Publishing workflow8.01 Ratings8.1127 Ratings
Form generator7.01 Ratings6.992 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
LightCMS (discontinued)
7.3
1 Ratings
1% below category average
Optimizely Content Management System
7.6
131 Ratings
3% above category average
Content taxonomy4.01 Ratings8.0120 Ratings
SEO support7.01 Ratings7.5122 Ratings
Bulk management8.01 Ratings6.9101 Ratings
Community / comment management10.01 Ratings7.884 Ratings
Availability / breadth of extensions00 Ratings7.8104 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LightCMS (discontinued)
-
Ratings
Optimizely Content Management System
8.0
121 Ratings
4% above category average
API00 Ratings7.9116 Ratings
Internationalization / multi-language00 Ratings8.290 Ratings
Best Alternatives
LightCMS (discontinued)Optimizely Content Management System
Small Businesses
Divi
Divi
Score 10.0 out of 10
Divi
Divi
Score 10.0 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LightCMS (discontinued)Optimizely Content Management System
Likelihood to Recommend
10.0
(1 ratings)
8.7
(165 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(31 ratings)
Usability
-
(0 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
LightCMS (discontinued)Optimizely Content Management System
Likelihood to Recommend
NetSuite
LightCMS is perfect for 90% of websites out there. It has all the basic modules like calendars, photo galleries, news/blog, or forms building built in. Small businesses to mid-sized businesses are perfect for LightCMS. We use other solutions when the requierments for the website include a lot of third party integrations or custom modules. As a hosted CMS it has the same limitations as others with server-side development.
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Optimizely
It has been useful for updating specific pages, that process is very simple and it makes for an easy task to do that isn't too time consuming. It can also be quite long winded to do some jobs, although functional, it doesn't always work exactly as we would want it to.
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Pros
NetSuite
  • LightCMS provides all the major functionality 90% of sites need. It keeps out of its own way by making these solutions intuitive and simple and not trying to solve every problem for everyone which would over-complicate the tool-set.
  • This is the easiest to use CMS we have ever seen. I tell my client's that if they can make a Facebook post, they can manage their website, and it's true. Their UI is so easy and keeps getting easier to use. Untrained users get it in minutes and are able to manage their sites without our help.
  • LightCMS's code is simple and light-weight. Sites are fast and the CMS doesnt get in the way of performance.
  • You can do almost anything you want (except server-side programming) with LightCMS. So, we can create any design we want and it works great with Light CMS's tokens and editable regions concept (which is also simple to implement.)
  • Constantly upgraded and fixed, the product is 1000x better after 10 years of working with it, but is still simple and not bloated.
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Optimizely
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
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Cons
NetSuite
  • While keeping it simple is LightCMS's thing, some of the elements/modules could use deeper options or control for advanced users.
  • Some content, such as calendars, cannot have data exported/imported easily.
  • Support was amazing 10 years ago. We openly talked about how awesome they were... it isn't as good as it once was, but is still way above almost every support of other CMS systems we have used.
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Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
NetSuite
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
NetSuite
No answers on this topic
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
NetSuite
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
NetSuite
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
NetSuite
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
NetSuite
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
NetSuite
We have looked at hundrends of CMS's and LightCMS is a perfect entry-level system for most of our small to mid sized clients. LightCMS's feature set is less complex than almost every other system and the actual interface is miles ahead of most other CMS systems. It's simply thought out better. It lacks sensibility and an API as well as other advanced features many more expensive or more DIY systems have, but the simplicity makes up for it.
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Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Return on Investment
NetSuite
  • While I always think the price could be cheaper, LightCMS is incredibly inexpensive if you consider the costs of hosting, support, and upgrading is all included.
  • As part of their partner program, we are able to control client accounts from our master account, making moving between clients easier and supporting them faster which ultimately makes our labor costs better.
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Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.Screenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.