Likelihood to Recommend It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use
Magento ) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.
Read full review Pros Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer. Importing and exporting lists is very self explanatory and easy to manage. The main dash has a great overview of your most recent messages and metrics. Read full review Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions. Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc. Loyalty management & CRM: creating and managing a program that runs consistently across the system. Read full review Cons It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.) Read full review Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.). Read full review Alternatives Considered The
Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving.
Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.
Read full review Return on Investment Increasing our awareness of effective marketing email campaigns Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years. Read full review Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests. Read full review ScreenShots