Litmus vs. Vbout

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Vbout
Score 9.5 out of 10
N/A
Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
Pricing
LitmusVbout
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LitmusVbout
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.—
More Pricing Information
Features
LitmusVbout
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
296 Ratings
44% below category average
Vbout
9.9
4 Ratings
25% above category average
WYSIWYG email editor6.119 Ratings10.04 Ratings
Dynamic content8.011 Ratings10.04 Ratings
Ability to test dynamic content8.6187 Ratings10.04 Ratings
Landing pages2.63 Ratings10.04 Ratings
A/B testing1.84 Ratings10.04 Ratings
Mobile optimization9.2288 Ratings10.04 Ratings
Email deliverability reporting7.6207 Ratings9.54 Ratings
List management1.82 Ratings10.04 Ratings
Triggered drip sequences1.01 Ratings10.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
190 Ratings
13% below category average
Vbout
9.8
4 Ratings
27% above category average
Dashboards5.610 Ratings10.04 Ratings
Standard reports8.2189 Ratings9.54 Ratings
Custom reports6.6130 Ratings10.04 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.2
285 Ratings
3% below category average
Vbout
-
Ratings
URL Validation7.7209 Ratings00 Ratings
Link Tracking7.9178 Ratings00 Ratings
Spam Testing8.1211 Ratings00 Ratings
Email Previews9.1283 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Litmus
-
Ratings
Vbout
9.7
4 Ratings
23% above category average
Lead nurturing automation00 Ratings10.04 Ratings
Lead scoring and grading00 Ratings10.04 Ratings
Data quality management00 Ratings9.53 Ratings
Automated sales alerts and tasks00 Ratings9.03 Ratings
Lead segmentation and distribution00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Litmus
-
Ratings
Vbout
9.8
4 Ratings
25% above category average
Calendaring00 Ratings10.04 Ratings
Event/webinar marketing00 Ratings9.52 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Litmus
-
Ratings
Vbout
9.0
4 Ratings
18% above category average
Social sharing and campaigns00 Ratings9.04 Ratings
Social profile integration00 Ratings9.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Litmus
-
Ratings
Vbout
9.6
4 Ratings
23% above category average
API00 Ratings9.54 Ratings
Role-based workflow & approvals00 Ratings9.52 Ratings
Customizability00 Ratings9.53 Ratings
Integration with Salesforce.com00 Ratings10.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.52 Ratings
Integration with SugarCRM00 Ratings9.52 Ratings
Third-party software integrations00 Ratings10.02 Ratings
Best Alternatives
LitmusVbout
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Ortto
Ortto
Score 8.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusVbout
Likelihood to Recommend
9.2
(308 ratings)
10.0
(4 ratings)
Likelihood to Renew
9.7
(22 ratings)
10.0
(1 ratings)
Usability
9.8
(18 ratings)
-
(0 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusVbout
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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Vbout.com
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
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Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
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Vbout.com
  • I. Chatbots Cross-Platform (all Socials and Messaging platforms)
  • Automation of Lead Flow (identifying site visitors, funneling+scoring them)
  • Email automation and integration with Twilio + Push
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Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
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Vbout.com
  • CRM could be more comprehensive
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Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Vbout.com
The better relation quality / features / pricing in the market
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Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Vbout.com
No answers on this topic
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Vbout.com
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Vbout.com
No answers on this topic
In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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Vbout.com
No answers on this topic
Online Training
Litmus Software
It has all the required information.
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Vbout.com
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Vbout.com
No answers on this topic
Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Vbout.com
It's VERY easy to use - drag & drop interface, not bulky. Excellent live chat & a phone customer support! Much cheaper than its competitors. Multifunctional (and has more functions and applications within than Marketo) Lots of templates ready to use. Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier. Social media bulk upload (very useful!)
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Vbout.com
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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Vbout.com
  • Amazing ROI, my income 10x'd after launching my new firm.
  • This tool is amazingly well suited to all-in-one Marketing Needs
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.