Item: Litmus from Validity
Rating: 10
Author: Verified User

Overall Satisfaction with Litmus from Validity

Use Cases and Deployment Scope

I'm an email developer. I use Litmus more often to QA my emails. I check how my email will render on multiple devices. I also check my accessibility rating to ensure my email is inclusive and accessible to my subscribers. If I build emails from scratch, I will often use Builder to help fix any rendering issues. I build my interactive models with the help of Litmus' Personalized Content modules. Beyond QA, I also use Litmus to track deliverability and analytics for all of my emails.

Pros and Cons

Pros

Access to device renderings
Personalized Content modules
Providing insights regarding your code/content - accessibility, links, tracking, load speed, spam testing etc.
Community

Cons

I would like to be notified in the platform when new email clients for testing are made available.

Return on Investment

Litmus has cut proofing time down by 50%. Instead of two days of proofing, finding errors, fixing, within a few hours I can find and resolve any big errors before the first proof is sent to the client.
When building templates from scratch I use Builder to help me find any issues as I build. Before, I would send myself and others proof emails to check for issues. Now I don't even have to involve other people when testing. I see everything I need to see in the Litmus platform.

Litmus Integrations

Salesforce Marketing Cloud

I prefer switching to Litmus to go through QA for my emails. While it's helpful to be able to see my previews in Salesforce Marketing Cloud, I prefer to see a holistic view of my previews.

Marketing Strategy

Litmus was pivotal when marketing responsive design to my clients. I needed proof that subscribers were using cell phones more often to view emails. Litmus reporting was able to provide the proof. Since then, I have collaborated with designers to create with mobile in mind first. Responsive design not only improved engagement for subscribers but it also strengthened my relationship with my clients. Now that responsive design is the norm having access to interactive content builders has allowed me to expand my capabilities and provide exciting use-case ideas to my clients.

Email Personalization

I've used Add to Calendar for webinar announcement emails. It was a lot easier to use and implement than expected. I've also used the image carousels. That module was easy to use as well.

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Likelihood to Recommend

Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.

Litmus from Validity Feature Ratings

Comments

Please log in to join the conversation

Absolutely necessary for email performance insight