Get on the Litmus bus
Updated September 24, 2021

Get on the Litmus bus

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

I currently utilize Litmus to test the functionality of our emails across multiple email providers to ensure they will display properly. Before we had no idea how the end result was looking for our users, but by using Litmus to test every email, we can send our emails with confidence knowing how they will look.

Pros

  • Analytics tracking
  • Email displays
  • Spam filter
  • First impressions

Cons

  • Adding an email builder function similar to Stripo.
  • Analytics could be more detailed.
  • Error detection in code.
  • Time saved testing emails.
  • Not worrying about how emails looked in platforms our clients weren't using.
  • Better understanding of performance metrics.
It gives us a better understanding of where we are better served to utilize calories on emails since we're only a three-person team. If I know that none of our clients are using Lotus Notes to receive our emails, then I don't have to waste any time or effort trying to troubleshoot what the problem is with that platform.
To be honest, Litmus' Proof is not a feature that myself or the rest of my team has used yet. Therefore I cannot give a fair review of this aspect.
I use Stripo to build all of our emails and then take that code into Litmus to add analytics tracking and test how the emails will display across multiple platforms. To me, this process works fine as Stripo's building capabilities are far better than Litmus but they have no testing and analytic capabilities compared to Litmus.

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

If you looking for a great way to test email visibility across multiple ESPs, then Litmus is the place to go. They also offer great top-level analytics that can help further marketing decisions as to which platforms to keep more in mind when designing emails. In terms of building an email from scratch with ease, Litmus is not the go-to platform.

Litmus Feature Ratings

Ability to test dynamic content
10
Mobile optimization
10
Email deliverability reporting
10
Standard reports
9
Custom reports
9
URL Validation
10
Link Tracking
8
Spam Testing
10
Email Previews
10

Using Litmus

1 - Multimedia design specialist
  • Email testing
  • Spam testing
  • Analytics
  • The ability to incorporate GIFs in our emails
  • Test what design layouts work and what doesn't
  • Save templates for future use
  • Continued testing across platforms
  • Utilizing proof to reduce review time
  • Stay current on industry trends and practices
It's a relatively low price to pay to ensure our end users are getting the best possible email experience they can get. It helps keep our brand consistent across platforms and lets us know what performs well and what doesn't from an analytical stand point. You can't really put a price on that piece of mind.

Evaluating Litmus and Competitors

  • Price
  • Product Features
  • Product Usability
The entire reason we decided to go with Litmus years ago was because we we're basically walking around blind when it came to what our emails looked like on various different browsers. We also had no real idea what platforms our clients were using, was anybody accessing them on mobile, or how the emails even looked on mobile. Litmus helped shed light on all of our concerns and then some.
Nothing comes to mind. Going with Litmus was and continues to be one of the best decisions we've made as an organization.

Litmus Implementation

Easy to use with our current process and required us to change absolutely nothing.

Litmus Training

Yes, it is very easy to understand without training if you have a basic knowledge of software and how it works. A complete novice might need to get some basic level of training, but I wouldn't imagine it would take a great deal. I personally learn best by figuring it out on my own sometimes, so if that's your style then I would recommend just jumping in.

Configuring Litmus

I would say it's just right.
As is works just fine.
No - we have not done any customization to the interface
No - we have not done any custom code

Litmus Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
We did not purchase premium support.
To be completely honest I have never had an issue with Litmus Software that required me to reach out to someone in support. I think that in and of itself speaks volumes for the product they offer. Everything has worked straight forward with no issues for years now. I have no doubt though that should an issue arise, Litmus would take care of it without delay.

Using Litmus

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Builder
  • Testing
  • Analytics
It's very easy to use and understand. It offers a variety of options and levels to suite everyone's needs no matter their level of coding or email.

Litmus Reliability

Works well for what we need.
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time.
I have had no issues with page load times or anything like that.

Integrating Litmus

I assume it's great just like the rest of the product.
  • None that I can think of
  • File import/export
None
Honestly can't say in regards to this.

Relationship with Litmus Software

Didn't have to work with anyone. Just set up an account and started rocking and rolling.
Not applicable.

Upgrading Litmus

  • Not sure any apply we have continued to use the same base features that Litmus offers online.

Comments

  • Becca Gage | TrustRadius Reviewer
    Wow, thank you so much for leaving such a thoughtful review. We are thrilled that Litmus has helped you and your small but mighty team with your email QA process! If there's anything else you would like to explore within the platform, such as Proof or our visual editor tool, feel free to reach out anytime rgage@litmus.com Thanks again! -Becca Gage, Customer Marketing at Litmus

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