Litmus adds value to both BTB and BTC campaigns for our company
Yosa Addiss | TrustRadius Reviewer
May 17, 2019

Litmus adds value to both BTB and BTC campaigns for our company

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Litmus

Our team uses Litmus both for BtB promotions for our company and also for our clients. We utilize all of the Litmus features, for a variety of uses. Our Marketing team uses the Litmus integration with Act-On to get device previews for every email marketing message. These device previews have identified some important image sizing issues when there are updates to Act-On's image rendering. Using device previews give us the confidence to use their WYSIWYG editor with confidence, saving hours of coding each week. Our email services department uses the checklist and spam check features for advising our clients on how to best design emails to their audience.
  • Device previews of email marketing messages cut down on our email testing time and help our team be more efficient.
  • Analytics: the analytics such as devices used to open an email, and especially the amount of time individuals spend reading an email are very helpful.
  • Spam test: having a 3rd party report that shows spammy content both to our internal marketing and reviews for clients helps add weight to our team's opinions.
  • A drag and drop editor for creating emails would be a total game changer for Litmus.
  • I would love to see click activity on emails.
  • Integration with ESPs to append Litmus stats to regular email reporting.
  • Positive: Litmus has replaced our ad-hoc, random device previews.
  • Litmus provides a clear result for the opinions of our staff. They are our backup, or expert to help us improve.
  • Litmus has helped me identify setup requirements that our team had missed.
Litmus is more of an overall thought leader than Email on Acid. When I worked for an agency we had Email on Acid for several years and nobody used it, not user-friendly. Then we got litmus and multiple teams started using it right away. It is more intuitive and process friendly. 250ok was a company we used to help with our overall inbox placement while I was at an agency. After months of calls and disappointing reports, we discovered that I knew as much or more than our representative did. Additionally, they could only speak to large list sizes. Litmus gives us multiple services to use every day, points out potential issues and how to fix them and list size has no impact on our ability to read and improve content.
Litmus is very well suited to teams who are trying to do multiple device tests and up their email quality. Litmus points out in a very clear way the issues with the text of an email. This is incredibly useful when trying to modernize marketing programs. The ROI on email averages 39%. When teams use Litmus reporting to improve that ROI on email grows to 45%.

Litmus Feature Ratings

WYSIWYG email editor
3
Email deliverability reporting
10
Dashboards
10
Standard reports
10

Using Litmus

Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Email previews
  • Device testing
  • Spam testing using some email systems is clunky.