Livefyre was acquired in 2016 and became part of the Adobe Experience Manager suite of products. The product has since been discontinued, and is no longer available for sale.
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Parse.ly
Score7.8 out of 10
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Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
I was strictly the implementor of Livefyre (for my company only). That task alone was at least 3 weeks worth of work. From a user standpoint, Livefyre is a good product which is why this review is strictly about how difficult it was to implement. Therefore, if a colleague was to ask me if I recommend Livefyre, it's not a straight answer. Questions like, 'how fast do you need it?', 'how centralized is your user database?', 'do you want social login?', all come into question and were details that made my job not easy (hence, my review of 5/10 for suggesting it to others). Once implemented, Livefyre is a great product (notice my overall review is higher), but based on my experience with implementation, it certainly requires a senior developer's dedicated time and patience to set up exactly as desired. For smaller companies with small/simple user bases and websites, the process may be more straightforward, but from my experience, it wasn't out-of-the-box at all.
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Implementation was not easy. Although flexible, I personally wrote at least 1,400 lines of code to get this implemented over a few week's time.
The social login aspect is cool, but again, hard to implement. They did not write any of those modules, although they could have. This required senior-level developmental skills and a knowledge of how social media is interfaced with programmatically. Lots of questions arose from this and it was difficult to implement with virtually no help from Livefyre, other than to provide the hooks into their system for when users were validated. I had to write at least 2 separate login/redirection scripts to accomplish this flow.
CSS tweaking was tricky. We could override lots of common CSS classes, but to get things just the way we wanted it, I ended up writing LOTS of jQuery listeners and functions to transform the output into exactly what we wanted. This was a surprise since the software was sold to us as being 'fully customizable'.
Documentation was sufficient, but not great. Getting the flow of the callbacks that are fired wasn't clear at first, and sometimes did not work as expected.
It should be noted that, after this review was published, Livefyre contacted me stating they now have better documentation and process for implementation (for version V3, specifically) and urged me to revise this review. However, I can only write of my experience with V2, and it WAS difficult to implement over 3 weeks of dedicated time. Another developer on my team implemented version V3 and his evaluation is very similar to mine, claiming much difficulty with the CSS customization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We feel we have a real partnership with Livefyre and we both make each other better. Their customer service has been phenomenal even during a time of rapid growth.
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We felt Livefyre was more innovative and better at SEO. It felt like we were working with a partner for the long haul who was interested in our business and how to improve it.
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
