LiveRamp vs. MediaMath

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveRamp
Score 8.3 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
MediaMath
Score 7.4 out of 10
N/A
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.N/A
Pricing
LiveRampMediaMath
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiveRampMediaMath
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
LiveRampMediaMath
Small Businesses
Dataloader.io
Dataloader.io
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
DemandTools
DemandTools
Score 8.9 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Informatica Cloud Data Quality
Informatica Cloud Data Quality
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LiveRampMediaMath
Likelihood to Recommend
7.8
(3 ratings)
7.4
(9 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
LiveRampMediaMath
Likelihood to Recommend
LiveRamp
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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MediaMath
Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
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Pros
LiveRamp
  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
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MediaMath
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
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Cons
LiveRamp
  • Better UI
  • API connectivity
  • More complex ETL processes
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MediaMath
  • Although easier than other DSPs, MediaMath's tagging process could be more streamlined
  • The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
  • Platform itself looks a little outdated
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Likelihood to Renew
LiveRamp
No answers on this topic
MediaMath
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
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Alternatives Considered
LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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MediaMath
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
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Return on Investment
LiveRamp
  • Has helped us to be able to monetize website.
  • Saves us a lot of time and thus money.
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MediaMath
  • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
  • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
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ScreenShots