What users are saying about
13 Ratings
21 Ratings
13 Ratings
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Score 8.1 out of 100
21 Ratings
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Score 8.2 out of 100

Attribute Ratings

  • LiveRamp and MediaMath are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.2

LiveRamp

82%
4 Ratings
8.2

MediaMath

82%
13 Ratings

Likelihood to Renew

LiveRamp

N/A
0 Ratings
7.0

MediaMath

70%
3 Ratings

Likelihood to Recommend

LiveRamp

Marketing expenditure shouldn't go into a black hole. That's why analytics is really important to measure which campaigns are working effectively and which ones are to be retired. And when all of this is possible with LiveRamp data privacy protocols, it's amazing. I totally recommend LiveRamp to people who are at the heart of multimillion-dollar brands and have to A/B test campaigns and market segments.
Awais Rashid | TrustRadius Reviewer

MediaMath

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Pros

LiveRamp

  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
Phil Parrish | TrustRadius Reviewer

MediaMath

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Cons

LiveRamp

  • Privacy information could be included better.
Anonymous | TrustRadius Reviewer

MediaMath

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Pricing Details

LiveRamp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

MediaMath

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

LiveRamp

No score
No answers yet
No answers on this topic

MediaMath

MediaMath 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Alternatives Considered

LiveRamp

We had a cursory experience with Nielsen Marketing Cloud but LiveRamp works much better. Lately, with an improved look and feel, the form and function now both combine to bring an exceptional experience to the users as well. So if anyone is looking for a data management and consumer insights platform, LiveRamp is an optimal choice.
Awais Rashid | TrustRadius Reviewer

MediaMath

In our case, we prefer MediaMath because of its online support and its history, since we have been using it for several years and we have seen how it has improved over time. It does not mean that there are no other options, but if something works for you, why complicate yourself. Sometimes a small saving of money can mean a big loss of time, and that incurs the productivity of the team and the company.
Miguel Revelles | TrustRadius Reviewer

Return on Investment

LiveRamp

  • Much better overall business view from improved analytics
  • More actionable insights gained from cross platform analytics
  • More holistic view of the user experience
George Yates | TrustRadius Reviewer

MediaMath

  • It provides excellent campaign analytics and reporting metrics to ensure proper comprehension.
  • To meet campaign objectives and KPIs, effective media planning is critical.
  • To cut down on budget waste, it employs better campaign optimization strategies.
  • It has a more extensive user base and more campaigns.
Orin Mamun | TrustRadius Reviewer

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