LiveRamp vs MediaMath

Likelihood to Recommend

Marketing expenditure shouldn't go into a black hole. That's why analytics is really important to measure which campaigns are working effectively and which ones are to be retired. And when all of this is possible with LiveRamp data privacy protocols, it's amazing. I totally recommend LiveRamp to people who are at the heart of multimillion-dollar brands and have to A/B test campaigns and market segments.

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Awais Rashid

Brand Manager

Foxnib StudioMarketing & Advertising, 51-200 employees

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Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.

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Tyler Stuckey

Digital Media Supervisor

Haworth Marketing + MediaMarketing and Advertising, 11-50 employees

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Pros

Data onboarding
Identity resolution
Data management
Audience segmentation
Third-party data for audience targeting
Hosting great ad tech and martech industry events

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Phil Parrish

Co-founder, Managing Director

PrograMetrixMarketing & Advertising, 11-50 employees

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It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

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Namit Narain

Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

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Cons

Privacy information could be included better.

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Verified User

Account Manager in Sales

Marketing & Advertising Company, 11-50 employees

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Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

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Omar MAES

Chief Technology Officer - Board Member

TheMediaTraderBroadcast Media, 11-50 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Likelihood to Renew

No score

No answers yet

No answers on this topic

MediaMath 7.0

Based on 3 answers

At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.

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Christian Schwindle

Display Advertising Specialist

Harry and DavidFood & Beverages, 5001-10,000 employees

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Alternatives Considered

We had a cursory experience with Nielsen Marketing Cloud but LiveRamp works much better. Lately, with an improved look and feel, the form and function now both combine to bring an exceptional experience to the users as well. So if anyone is looking for a data management and consumer insights platform, LiveRamp is an optimal choice.

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Awais Rashid

Brand Manager

Foxnib StudioMarketing & Advertising, 51-200 employees

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In our case, we prefer MediaMath because of its online support and its history, since we have been using it for several years and we have seen how it has improved over time. It does not mean that there are no other options, but if something works for you, why complicate yourself. Sometimes a small saving of money can mean a big loss of time, and that incurs the productivity of the team and the company.

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Miguel Revelles

Social Media Manager

MiguelRevelles.comMarketing and Advertising, 1-10 employees

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Return on Investment

Much better overall business view from improved analytics
More actionable insights gained from cross platform analytics
More holistic view of the user experience

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George Yates

Sales Engineer

BizzaboEvents Services, 201-500 employees

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It provides excellent campaign analytics and reporting metrics to ensure proper comprehension.
To meet campaign objectives and KPIs, effective media planning is critical.
To cut down on budget waste, it employs better campaign optimization strategies.
It has a more extensive user base and more campaigns.

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Orin Mamun

Junior Frontend Developer

Merge CreationInformation Technology & Services, 51-200 employees

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LiveRamp vs MediaMath

LiveRamp

MediaMath

Attribute Ratings

Likelihood to Recommend

LiveRamp

MediaMath

Likelihood to Renew

LiveRamp

MediaMath

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Likelihood to Renew

Alternatives Considered

Return on Investment

Add comparison