Localytics vs. Aurea Campaign Manager

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.

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I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.

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• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

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• I like the file import process - quick and efficient.
• List segmentation is thorough.
• Campaign monitoring is easily accessible and accurate.

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• The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
• An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
• More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

• PHP API
• Segmentation
• Creating messages via API calls

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There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.

Super easy to use.

No issue.

Running larger segments can take some time.

It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

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I found one really good tech support guru and stuck with him forever.

Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.

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We have not used other products but are going to start exploring making a switch to a new platform.

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They are much better

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• Was our first provider of user-level event data
• Allows for many users to easily answer their own questions before making requests of the data team
• Raw data dumps gave the data team the ability to provide more in-depth analyses.

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• More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
• Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info