What users are saying about
9 Ratings
8 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.2 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Localytics

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Anonymous | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Localytics
Omnisend
8.5
WYSIWYG email editor
Localytics
Omnisend
6.1
Dynamic content
Localytics
Omnisend
8.0
Ability to test dynamic content
Localytics
Omnisend
8.0
Landing pages
Localytics
Omnisend
10.0
A/B testing
Localytics
Omnisend
8.0
Mobile optimization
Localytics
Omnisend
10.0
Email deliverability reporting
Localytics
Omnisend
8.0
List management
Localytics
Omnisend
10.0
Triggered drip sequences
Localytics
Omnisend
8.8

Reporting & Analytics

Localytics
Omnisend
9.2
Dashboards
Localytics
Omnisend
9.4
Standard reports
Localytics
Omnisend
9.0

Pros

Localytics

  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Kyle Campbell | TrustRadius Reviewer

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Cons

Localytics

  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
Anonymous | TrustRadius Reviewer

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Localytics

Localytics 7.0
Based on 1 answer
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Anonymous | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Support Rating

Localytics

Localytics 3.0
Based on 1 answer
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Anonymous | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

Localytics

We have not used other products but are going to start exploring making a switch to a new platform.
Anonymous | TrustRadius Reviewer

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Return on Investment

Localytics

  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
Kyle Campbell | TrustRadius Reviewer

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Localytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Localytics Editions & Modules

Additional Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Localytics
    6.1
    Omnisend
    9.0

    Likelihood to Renew

    Localytics
    7.0
    Omnisend

    Support Rating

    Localytics
    3.0
    Omnisend

    Add comparison