Lookback vs. PlaybookUX

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.

Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.

Otherwise it’s a great tool

Incentivized

PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!

Incentivized

• Organising interviews for mobile devices
• Observer links so people can watch without interrupting the session
• Video transcriptions

Incentivized

• They recruited our demographic.
• Customer support was awesome.
• Studies are very easy to set up.

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

• With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
• It would be nice to have a login location where I can see my available tests.

Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.

Very responsive when I had a technical question about a test.

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

Both have different set of unique features and usability.

Incentivized

• It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview

Incentivized

• Quick testing at scale
• Excellent price points

Incentivized