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Product Details

What is PlaybookUX?

PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing.
When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and more. You don’t need to pay a hefty subscription price to get access to advanced demographic targeting and screeners.
They also don't require a subscription fee, since they say user research should be accessible and affordable for all teams.

PlaybookUX Features

  • Supported: Moderated and unmoderated user experience research
  • Supported: Website and Prototype Testing: If it has a URL, you can test it!
  • Supported: Targeted Demographics: Specify your target demographic across data points such as job title, industry, age, household income and more.
  • Supported: Unlimited Screener Questions: Screen participants for specific behaviors.
  • Supported: Automated Transcripts: PlaybookUX will transcribe your sessions so you don’t have to.
  • Supported: Recruit your own customers: Feel free to invite your own customers.
  • Supported: PlaybookUX handles all incentives
  • Supported: Synthesis: The product's A.I. model will extract the most meaningful things said during the session.
  • Supported: Concurrent studies: Run as many studies as you’d like.
  • Supported: Unlimited Admin seats: User research is a team effort, so invite your whole team.

PlaybookUX Screenshots

PlaybookUX Video

PlaybookUX Competitors

PlaybookUX Customer Size Distribution

Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)35%
Enterprises (more than 500 employees)25%

PlaybookUX Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish


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Reviews and Ratings




(1-2 of 2)
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Kevin Conroy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
PlaybookUX allows us to quickly and easily conduct user testing at scale. I love how it makes it easy to generate transcriptions and summarize sentiment through its AI. Best of all, the pricing model is flexible and allows you to easily set up ad-hoc tests at whatever frequency makes sense for your needs and budget.
  • User testing
  • Auto transcription
  • User sentiment
  • User testing recruiting
  • Roll up summary of all transcriptions
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
Score 10 out of 10
Vetted Review
Verified User
Review Source
The product team uses PlaybookUX to validate new features and get feedback from our target demographic on our prototypes before we send them to the development team.
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
  • I wish I could download reports.
  • They didn't have card sorting - I was able to use Trello for this so it was ok.
When you are trying to get feedback from users it's great to be able to use PlaybookUX because you don't have to do any of the manual work of conducting research. They take care of all of that for you. Great for companies who are short on time and don't want to do the administrative stuff.
They use intercom so it's very easy to chat them and ask any questions. I really didn't need customer support all that much because it was easy to use but when I did, they were so helpful! They respond to you within minutes and answer any and all questions you have. They actually sent me a video walk though as well.