Skip to main content



What is PlaybookUX?

PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When…

Read more
Recent Reviews
Read all reviews
Return to navigation


View all pricing

Bring your own customers





per participant



per participant (30 minutes)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
Return to navigation

Product Details

What is PlaybookUX?

PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing.
When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and more. You don’t need to pay a hefty subscription price to get access to advanced demographic targeting and screeners.
They also don't require a subscription fee, since they say user research should be accessible and affordable for all teams.

PlaybookUX Features

  • Supported: Moderated and unmoderated user experience research
  • Supported: Website and Prototype Testing: If it has a URL, you can test it!
  • Supported: Targeted Demographics: Specify your target demographic across data points such as job title, industry, age, household income and more.
  • Supported: Unlimited Screener Questions: Screen participants for specific behaviors.
  • Supported: Automated Transcripts: PlaybookUX will transcribe your sessions so you don’t have to.
  • Supported: Recruit your own customers: Feel free to invite your own customers.
  • Supported: PlaybookUX handles all incentives
  • Supported: Synthesis: The product's A.I. model will extract the most meaningful things said during the session.
  • Supported: Concurrent studies: Run as many studies as you’d like.
  • Supported: Unlimited Admin seats: User research is a team effort, so invite your whole team.

PlaybookUX Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

PlaybookUX Competitors

PlaybookUX Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

PlaybookUX Customer Size Distribution

Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)35%
Enterprises (more than 500 employees)25%
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Attribute Ratings


(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Lainie Strange | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I am actually a PlaybookUX tester.
  • Ease of accessing tests
  • Ease of signing up for tests
  • Quick payment
  • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
  • It would be nice to have a login location where I can see my available tests.
The tests are easy to understand, easy to follow, and the instructions are clear.
  • Easy to understand test interface
  • Easy to access tests
  • Quick payment on tests
  • Test questions are easy to understand.
  • Test types are easy to follow.
  • Software needed is easy to download and use.
Comparable to UserTesting, Validately, and Intellizoom. My favorite is definitely Many tests are available to screen. The interface is very streamlined. I wish there was more tests available with PlaybookUX. The testing payment amount is very competitive with UserTesting and Validately.
Very responsive when I had a technical question about a test.
No, just free support.
Sanjana Gupta | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are using it mainly for feature and usability testing. It is very much helpful to understand how your audience interact with your designs, and PlaybookUX really helpful in this part.
  • Before actual release, it helps in getting trail user's feedback.
  • The dashboard to see how user interact with designs is really helpful.
  • Automatic usability testing feature is great (But needs little improvisation here).
  • Automated usability testing, it needs lots of tweaking before really automation. So lots of room for improvement.
  • Pricing for moderated sessions are really high.
  • It requires initial learning curve. It needs a dedicated resource at least fr a week to setup whole process.
If you are not sure how your audience interact with designs then it is really helpful. It might be less useful if product is already evolved.
  • Prototype Testing, We are using it before every release.
  • Usability automated testing; (Not using this frequently).
  • Understanding target audience behaviour through their data analytics dashboard.
  • Positive, if it is used properly then product evolution cycle can be fast forward.
  • It really help to build reputation of product, if with each release users like product.
  • If properly set, then automated usability testing can save a resource cost.
Both have different set of unique features and usability.
Kevin Conroy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
PlaybookUX allows us to quickly and easily conduct user testing at scale. I love how it makes it easy to generate transcriptions and summarize sentiment through its AI. Best of all, the pricing model is flexible and allows you to easily set up ad-hoc tests at whatever frequency makes sense for your needs and budget.
  • User testing
  • Auto transcription
  • User sentiment
  • User testing recruiting
  • Roll up summary of all transcriptions
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
  • Pricing
  • Reliablity
  • Speed
  • Quick testing at scale
  • Excellent price points
We are previous customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
Score 10 out of 10
Vetted Review
Verified User
The product team uses PlaybookUX to validate new features and get feedback from our target demographic on our prototypes before we send them to the development team.
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
  • I wish I could download reports.
  • They didn't have card sorting - I was able to use Trello for this so it was ok.
When you are trying to get feedback from users it's great to be able to use PlaybookUX because you don't have to do any of the manual work of conducting research. They take care of all of that for you. Great for companies who are short on time and don't want to do the administrative stuff.
  • We improved our product features before sending it to the development team which allowed us to not waste dev time building the wrong features.
  • We also spent less time conducting the research so we were able to do more research than we would have if we weren't using PlaybookUX.
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
They use intercom so it's very easy to chat them and ask any questions. I really didn't need customer support all that much because it was easy to use but when I did, they were so helpful! They respond to you within minutes and answer any and all questions you have. They actually sent me a video walk though as well.
PlaybookUX is much cheaper than They are also easier to use and set up studies than user testing. I liked how simple it was and we could conduct both moderated and unmoderated for very cheap.
Return to navigation