#1 most frequent
United States of America
56.5%13 installations of 23
What is PlaybookUX?
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing.
When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and more. You don’t need to pay a hefty subscription price to get access to advanced demographic targeting and screeners.
When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and more. You don’t need to pay a hefty subscription price to get access to advanced demographic targeting and screeners.
They also don't require a subscription fee, since they say user research should be accessible and affordable for all teams.
Categories & Use Cases
Media
1 / 5
Who Buys & Uses PlaybookUX
#2 most frequent
Canada
21.7%5 installations of 23
#3 most frequent
France
4.3%1 installation of 23
Streamlined test screening, easy to understand tests, quick payment!
Use Cases and Deployment Scope
I am actually a PlaybookUX tester.
Pros
- Ease of accessing tests
- Ease of signing up for tests
- Quick payment
Cons
- With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
- It would be nice to have a login location where I can see my available tests.
Most Important Features
- Easy to understand test interface
- Easy to access tests
- Quick payment on tests
Return on Investment
- Test questions are easy to understand.
- Test types are easy to follow.
- Software needed is easy to download and use.
Alternatives Considered
UserTesting
Other Software Used
UserTesting, Adobe Acrobat DC, Adobe Dreamweaver, Adobe PhotoShop
Startups; start using this product to understand your target audience.
Use Cases and Deployment Scope
We are using it mainly for feature and usability testing. It is very much helpful to understand how your audience interact with your designs, and PlaybookUX really helpful in this part.
Pros
- Before actual release, it helps in getting trail user's feedback.
- The dashboard to see how user interact with designs is really helpful.
- Automatic usability testing feature is great (But needs little improvisation here).
Cons
- Automated usability testing, it needs lots of tweaking before really automation. So lots of room for improvement.
- Pricing for moderated sessions are really high.
- It requires initial learning curve. It needs a dedicated resource at least fr a week to setup whole process.
Most Important Features
- Prototype Testing, We are using it before every release.
- Usability automated testing; (Not using this frequently).
- Understanding target audience behaviour through their data analytics dashboard.
Return on Investment
- Positive, if it is used properly then product evolution cycle can be fast forward.
- It really help to build reputation of product, if with each release users like product.
- If properly set, then automated usability testing can save a resource cost.
Alternatives Considered
Hotjar
Other Software Used
Sketch, Figma, Adobe After Effects
Excellent user testing tool that's professional grade and budget friendly
Pros
- User testing
- Auto transcription
- User sentiment
- User testing recruiting
Cons
- Roll up summary of all transcriptions
Most Important Features
- Pricing
- Reliablity
- Speed
Return on Investment
- Quick testing at scale
- Excellent price points
Alternatives Considered
UserTesting
Other Software Used
Zoom, Optimizely, Miro
Awesome product for anyone looking to get user feedback
Pros
- They recruited our demographic.
- Customer support was awesome.
- Studies are very easy to set up.
Cons
- I wish I could download reports.
- They didn't have card sorting - I was able to use Trello for this so it was ok.
Return on Investment
- We improved our product features before sending it to the development team which allowed us to not waste dev time building the wrong features.
- We also spent less time conducting the research so we were able to do more research than we would have if we weren't using PlaybookUX.
Usability
Alternatives Considered
UserTesting
Other Software Used
Slack, Basecamp
