Looker Studio vs. OpenText Lens

Looker Studio

OpenText Lens

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Looker Studio	Score 8.2 out of 10	N/A	Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.	$9 per month per user per project
OpenText Lens	Score 2.0 out of 10	N/A	OpenText Lens (replacing the former OpenText Alloy) is a cloud application that offers visibility into the data flows between enterprise applications and connected systems, customers, suppliers and trading partners. Lens gives organizations insights needed to monitor business process health against KPIs, and quickly respond to key business events.	N/A

Pricing

Looker Studio

OpenText Lens

Editions & Modules

Looker Studio Pro: $9
per month per user per project
Looker Studio: No charge

No answers on this topic

Offerings

Pricing Offerings
Looker Studio	OpenText Lens
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Looker Studio	OpenText Lens
Considered Both Products	Looker Studio Jake Bodmer Mentor Chose Looker Studio Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. … Incentivized Helpful? Verified User Anonymous Chose Looker Studio We have evaluated Power BI, Looker Studio, and Tableau for a short period. Looker Studio is easy to deploy and helpful for creating quick reports. However, for better performance, scale, and deeper analysis, we found Power BI. Incentivized Helpful? Verified User Anonymous Chose Looker Studio A huge amount of backend data that you don't have access to via social media performance tracking platforms themselves. Opens the door to a better understanding of onward journeys from digital channels, and deeper knowledge of user behaviour and audience experience. Incentivized Helpful? Verified User Anonymous Chose Looker Studio Looker Studio is easy to use and provides sufficient capabilities for setting up basic reporting. It's especially good for a marketing environment. We also use other tools for complex reporting, but when it comes to value for money, Looker Studio is one of the best BI tools on … Incentivized Helpful? RS Raj Shrivastwa Salesforce Data Analyst Chose Looker Studio Very good imo, and really cost-effective. With Salesforce, there is too much stubbornness when importing data from Microsoft suite applications, and Power BI is really expensive for a mid-sized organisation. Hence, I feel Looker Studio is actually worth the investment for … Incentivized Helpful? Verified User Anonymous Chose Looker Studio The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database … Incentivized Helpful? Maria Sergeeva UX and Content Designer Chose Looker Studio I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and … Incentivized Helpful? Shelby Kolb Data Analyst Chose Looker Studio Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. … Incentivized Helpful? Verified User Anonymous Chose Looker Studio We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it. Incentivized Helpful? Verified User Anonymous Chose Looker Studio The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard … Incentivized Helpful? Verified User Anonymous Chose Looker Studio Easy availability and accessible with Google suits. Sharing is smooth. Incentivized Helpful? Verified User Anonymous Chose Looker Studio Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my … Incentivized Helpful? Artyom Ashigov Risk Business Analyst Chose Looker Studio We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to … Incentivized Helpful? Mukul Saxena Associate Project Manager Chose Looker Studio In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc. A… Incentivized Helpful? German Delgado Head of V Sales Chose Looker Studio Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful, Incentivized Helpful? Verified User Anonymous Chose Looker Studio Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating. Incentivized Helpful? Verified User Anonymous Chose Looker Studio Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its … Incentivized Helpful? RW Rachel Walters Director of Financial Operations Chose Looker Studio We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools. Incentivized Helpful? Akhilesh Arya Assistant Professor Chose Looker Studio Well this tool is free that's the primary reason of using it more often. Microsoft Power BI doesn't have google sheet connector that's the second one. Incentivized Helpful? Rafael Grandizoli Gerente de Operações Chose Looker Studio Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user). Incentivized Helpful? Verified User Anonymous Chose Looker Studio Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, … Incentivized Helpful? Christopher Penn Chief Data Scientist Chose Looker Studio Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis. Incentivized Helpful? Scott Walker Director of Digital Marketing Chose Looker Studio Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report. In many ways it is similar to SmartDraw's … Incentivized Helpful? Verified User Anonymous Chose Looker Studio We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more … Incentivized Helpful? Verified User Anonymous Chose Looker Studio We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis. Incentivized Helpful?	OpenText Lens No answer on this topic

Features

Looker Studio

OpenText Lens

BI Standard Reporting

Comparison of BI Standard Reporting features of Product A and Product B
	Looker Studio 7.1 Ratings 13% below category average	OpenText Lens - Ratings
Pixel Perfect reports	6.60 Ratings	00 Ratings
Customizable dashboards	7.40 Ratings	00 Ratings
Report Formatting Templates	7.20 Ratings	00 Ratings

Ad-hoc Reporting

Comparison of Ad-hoc Reporting features of Product A and Product B
	Looker Studio 7.7 Ratings 1% below category average	OpenText Lens - Ratings
Drill-down analysis	7.00 Ratings	00 Ratings
Formatting capabilities	7.10 Ratings	00 Ratings
Integration with R or other statistical packages	7.00 Ratings	00 Ratings
Report sharing and collaboration	9.70 Ratings	00 Ratings

Report Output and Scheduling

Comparison of Report Output and Scheduling features of Product A and Product B
	Looker Studio 8.1 Ratings 1% below category average	OpenText Lens - Ratings
Publish to Web	8.40 Ratings	00 Ratings
Publish to PDF	8.70 Ratings	00 Ratings
Report Versioning	8.10 Ratings	00 Ratings
Report Delivery Scheduling	7.90 Ratings	00 Ratings
Delivery to Remote Servers	7.60 Ratings	00 Ratings

Data Discovery and Visualization

Comparison of Data Discovery and Visualization features of Product A and Product B
	Looker Studio 6.6 Ratings 15% below category average	OpenText Lens - Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)	7.20 Ratings	00 Ratings
Location Analytics / Geographic Visualization	7.70 Ratings	00 Ratings
Predictive Analytics	5.20 Ratings	00 Ratings
Pattern Recognition and Data Mining	6.20 Ratings	00 Ratings

Best Alternatives
	Looker Studio	OpenText Lens
Small Businesses	Supermetrics Score 9.8 out of 10	Supermetrics Score 9.8 out of 10
Medium-sized Companies	Supermetrics Score 9.8 out of 10	Supermetrics Score 9.8 out of 10
Enterprises	IBM Analytics Engine Score 7.1 out of 10	IBM Analytics Engine Score 7.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Looker Studio	OpenText Lens
Likelihood to Recommend	8.4 (0 ratings)	- (0 ratings)
Likelihood to Renew	9.0 (0 ratings)	- (0 ratings)
Usability	8.4 (0 ratings)	- (0 ratings)
Support Rating	6.7 (0 ratings)	- (0 ratings)

User Testimonials
	Looker Studio	OpenText Lens
Likelihood to Recommend	Fantastic for detailed data, especially for tracking user journeys from social media onto the website, for example. Great for use across multiple people in teams, even where only one or two people have a full understanding of the tool, as it is user-friendly once set up. Not hugely appropriate for presenting in and of itself, best as a source of raw data versus a tool to convey findings. Incentivized Verified User Anonymous Read full review	No answers on this topic
Pros	Self-service Easy to use, point and click Little to no training required Easy to share internally and externally Rich visualizations Canned reports Easy to copy/paste/dupe existing reports Ability to join data sets Easy integration with various data sources Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets) Wide range of APIs Secure / authentication via Google SSO Easy to share / re-assign ownership of reports and data sources Incentivized KM Kevin McGuire SVP Product Read full review	No answers on this topic
Cons	There are several limitations to data manipulation - especially with different scopes. Limited functionality on pivoting data, etc - ie, cannot create segments. Data has to be refreshed if new dataLayer elements are added often manually. A limited number of charts, graphics, etc. Limited design abilities (cannot bring in custom fonts, etc). Incentivized Shelby Kolb Data Analyst Read full review	No answers on this topic
Likelihood to Renew	It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration Incentivized Janaye Steadman Director of Social Media Read full review	No answers on this topic
Usability	Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up. Incentivized Jordan Comstock Digital Marketing Specialist Read full review	No answers on this topic
Alternatives Considered	Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. Fullstory is a different beast, focusing on user experience (UX) session replay for product teams, not traditional BI Incentivized Jake Bodmer Mentor Read full review	No answers on this topic
Return on Investment	It has reduced the manual reporting effort we were putting into compiling Excel spreadsheets. It saved us hours of our daily work. Given its cost-effectiveness, time savings, and operational viability, we can say it has a positive ROI with minimal overhead. Incentivized RS Raj Shrivastwa Salesforce Data Analyst Read full review	No answers on this topic
ScreenShots