Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.2 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Purple WiFi
Score 6.4 out of 10
N/A
Purple WiFi in the UK offers wi-fi hotspot technology.N/A
Pricing
LookerPurple WiFi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LookerPurple WiFi
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Features
LookerPurple WiFi
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.1
102 Ratings
1% below category average
Purple WiFi
-
Ratings
Pixel Perfect reports7.683 Ratings00 Ratings
Customizable dashboards8.7101 Ratings00 Ratings
Report Formatting Templates7.986 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.0
102 Ratings
1% below category average
Purple WiFi
-
Ratings
Drill-down analysis8.198 Ratings00 Ratings
Formatting capabilities7.4100 Ratings00 Ratings
Integration with R or other statistical packages7.943 Ratings00 Ratings
Report sharing and collaboration8.6102 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.5
98 Ratings
2% above category average
Purple WiFi
-
Ratings
Publish to Web8.282 Ratings00 Ratings
Publish to PDF8.888 Ratings00 Ratings
Report Versioning8.167 Ratings00 Ratings
Report Delivery Scheduling8.988 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
99 Ratings
18% below category average
Purple WiFi
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.097 Ratings00 Ratings
Location Analytics / Geographic Visualization7.485 Ratings00 Ratings
Predictive Analytics4.66 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.4
98 Ratings
1% below category average
Purple WiFi
-
Ratings
Multi-User Support (named login)8.892 Ratings00 Ratings
Role-Based Security Model8.284 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.593 Ratings00 Ratings
Report-Level Access Control8.333 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.9
73 Ratings
30% below category average
Purple WiFi
-
Ratings
Responsive Design for Web Access6.870 Ratings00 Ratings
Mobile Application5.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.664 Ratings00 Ratings
Best Alternatives
LookerPurple WiFi
Small Businesses
BrightGauge
BrightGauge
Score 8.9 out of 10

No answers on this topic

Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10

No answers on this topic

Enterprises
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
LookerPurple WiFi
Likelihood to Recommend
8.5
(103 ratings)
6.1
(3 ratings)
Likelihood to Renew
9.0
(5 ratings)
-
(0 ratings)
Usability
8.8
(12 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerPurple WiFi
Likelihood to Recommend
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Purple WiFi
Purple Wifi is well suited for an organization with an open to public head office. The number of visitors will increase your guest data collection and thus helps with targeted marketing within compliance. Purple Wifi is also useful for network analysis and tweaking to increase overall efficiency. Purple Wifi has limited uses for organizations with no public visits.
Read full review
Pros
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Purple WiFi
  • Splash pages
  • Analytics
  • Targeted Promotions
Read full review
Cons
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Purple WiFi
  • Pricing
  • Targeted reporting.
Read full review
Likelihood to Renew
Google
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
Read full review
Purple WiFi
No answers on this topic
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Purple WiFi
No answers on this topic
Reliability and Availability
Google
No objections
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Purple WiFi
No answers on this topic
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
Read full review
Purple WiFi
No answers on this topic
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Purple WiFi
No answers on this topic
Implementation Rating
Google
Very satisfied, easy to implement
Read full review
Purple WiFi
No answers on this topic
Alternatives Considered
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
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Purple WiFi
In terms of features and productivity, Purple WiFi is a more complete software experience. More variety of features, more technical for those who know how to get their way around the clunky UI and better user management. Baidu WiFi Hotspot can offer some user control, but it can pale in comparison to Purple WiFi's offering.
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Contract Terms and Pricing Model
Google
Perfect price to performance
Read full review
Purple WiFi
No answers on this topic
Return on Investment
Google
  • Looker has been a much more customizable reporting solution for what we've used in the past, giving us more detailed insight into our performance.
  • As it's free, the ROI has been positive as it's only been man hours invested.
  • We're now able to look at a few metrics both on a MTD by day level and a YTD by week level.
Read full review
Purple WiFi
  • Reduced our Marketing spend by a factor of 30%.
  • Increased Marketing effectivity by 50%.
  • Slightly improved our network security.
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.