Looker vs. Purple WiFi

For less evolved reporting, it is not bad at all. It is not designed to scale, fully. I mean that as long as you do not intend to scale, it is a good product for your company. Log aggregation level reporting is not suited for Looker. Customer facing data reporting is. As long as the reporting is not too multi-dimensional, Looker is good.

Incentivized

Purple Wifi is well suited for an organization with an open to public head office. The number of visitors will increase your guest data collection and thus helps with targeted marketing within compliance. Purple Wifi is also useful for network analysis and tweaking to increase overall efficiency. Purple Wifi has limited uses for organizations with no public visits.

Incentivized

• It's on-demand and in the cloud, we don't have to mess with AMIs or scaling issues
• Looker's data domain creating tool is better than anything we've seen
• LookML, Looker's specialized language is incredibly extensible and allows us to connect and visualize almost any data type

Incentivized

• Splash pages
• Analytics
• Targeted Promotions

Incentivized

• Mobile viewing is HTML based, not always highly viewable.
• Basic operations can be difficult to achieve. There is a function called table calculations which allows this.
• Running on a single server, the entire instance can slow down if even one user schedules a large dashboard.

Incentivized

• The functionality to let people share real time feedback on it
• A better Chat Support
• Help in affiliate marketing

We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.

Incentivized

Nontechnical users can create reports easily. Can create customized reports individually or on the whole for the group. Slicing and dicing data through Looker fairly simple. Drill-downs are much better than anticipated. Especially heat map drill-downs, became most popular within the company, considering the company is a location analytics ad tech company.

Incentivized

Looker support specialists are heroes. They are knowledgeable, smart, and always vouch for your success. The availability is super quick, and even if there is no current solution for my problem, they will address it and voice it as feedback for a product.

Incentivized

Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still stands competitive.

Incentivized

Purple Wifi has a better pricing point compared to the competition. Also, the API integration is overall a smooth process compared to the competition. The direct marketing tools it provides that integrate very well with the Analytics report are a big plus for Purple Wifi. Overall Purple Wifi is easy to use and has reliable tools to manage network and marketing for our organization.

Incentivized

• The platform allows you to create visual representations of your data and store them in charts, graphs and maps.
• Gives the business owner the flexibility to visualize their data in a real time manner, thereby enabling the business owner to be on top of their data and understand its dynamics.

Incentivized

• Targeted ads increased extra curricular classes sign ups.
• Analytics allowed us to get insights on how to better design our website.
• Hard to reach customer support impacted negatively our experience.

Incentivized