Looker vs. SAS Visual Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
SAS Visual Analytics
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
SAS Visual Analytics provides a complete platform for analytics visualization, enabling users to identify patterns and relationships in data that weren't initially evident. Interactive, self-service BI and reporting capabilities are combined with out-of-the-box advanced analytics so everyone can discover insights from any size and type of data, including text.
$0
Annual By Users: 5, 10, 20
Pricing
LookerSAS Visual Analytics
Editions & Modules
No answers on this topic
SAS Visual Analytics for SAS Cloud
Annual By Users: 5, 10, 20
Offerings
Pricing Offerings
LookerSAS Visual Analytics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.SAS Visual Statistics and SAS Office Analytics are also available as add-ons.
More Pricing Information
Community Pulse
LookerSAS Visual Analytics
Features
LookerSAS Visual Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.0
117 Ratings
2% below category average
SAS Visual Analytics
8.3
11 Ratings
2% above category average
Pixel Perfect reports7.495 Ratings8.011 Ratings
Customizable dashboards8.7116 Ratings8.011 Ratings
Report Formatting Templates7.9100 Ratings9.010 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
117 Ratings
1% above category average
SAS Visual Analytics
8.8
12 Ratings
9% above category average
Drill-down analysis8.1113 Ratings9.012 Ratings
Formatting capabilities7.4115 Ratings8.012 Ratings
Integration with R or other statistical packages8.147 Ratings8.010 Ratings
Report sharing and collaboration8.7117 Ratings10.011 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.5
113 Ratings
3% above category average
SAS Visual Analytics
9.2
12 Ratings
10% above category average
Publish to Web8.295 Ratings9.011 Ratings
Publish to PDF8.8101 Ratings9.012 Ratings
Report Versioning8.276 Ratings9.09 Ratings
Report Delivery Scheduling8.998 Ratings10.011 Ratings
Delivery to Remote Servers00 Ratings9.06 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
114 Ratings
16% below category average
SAS Visual Analytics
9.7
10 Ratings
21% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.9110 Ratings10.09 Ratings
Location Analytics / Geographic Visualization7.597 Ratings10.010 Ratings
Predictive Analytics4.66 Ratings9.09 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.3
113 Ratings
2% below category average
SAS Visual Analytics
8.3
11 Ratings
2% below category average
Multi-User Support (named login)8.8106 Ratings9.011 Ratings
Role-Based Security Model8.093 Ratings8.010 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.2107 Ratings8.011 Ratings
Report-Level Access Control8.145 Ratings00 Ratings
Single Sign-On (SSO)00 Ratings8.07 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
84 Ratings
30% below category average
SAS Visual Analytics
8.7
9 Ratings
10% above category average
Responsive Design for Web Access6.781 Ratings10.09 Ratings
Mobile Application5.01 Ratings9.07 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.575 Ratings9.08 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
SAS Visual Analytics
9.2
5 Ratings
17% above category average
REST API00 Ratings10.04 Ratings
Javascript API00 Ratings9.04 Ratings
iFrames00 Ratings9.04 Ratings
Java API00 Ratings9.04 Ratings
Themeable User Interface (UI)00 Ratings9.04 Ratings
Customizable Platform (Open Source)00 Ratings9.03 Ratings
Best Alternatives
LookerSAS Visual Analytics
Small Businesses
Yellowfin
Yellowfin
Score 9.0 out of 10
Yellowfin
Yellowfin
Score 9.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookerSAS Visual Analytics
Likelihood to Recommend
8.5
(118 ratings)
9.0
(17 ratings)
Likelihood to Renew
9.3
(8 ratings)
9.3
(3 ratings)
Usability
8.8
(12 ratings)
6.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
8.0
(3 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerSAS Visual Analytics
Likelihood to Recommend
Google
As a Sales, it suited me to use such well-developed software with a nice dashboard that could navigate between my prospects, visualize the numbers of clients, and check my achievements for each quarter. That would help me understand my performance and record the data I needed for myself as a salesperson.
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SAS
I was in a meeting with the client and there I have to show them some analytic data to them. But I was confused about how I will manage to show big data to clients with accuracy. But then the SAS Visual Analytics software helps me in presenting accurate data at the moment and it was very presentable and through that, I got the deal for that business.
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Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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SAS
  • Provides the flexibility to the end user to slice and dice the data.
  • Anyone can make predictive models with the help of in-built algorithms without the need to write a single line of code or knowledge of what's under the hood of algorithms.
  • The feature to simply ask a question related to data and getting a response in form of text, chart or graph is amazing.
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Cons
Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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SAS
  • SAS is relatively expensive when compared to other BI tools and requires a large amount of upfront fee which becomes an issue for smaller organizations.
  • UI for the dashboards looks a little date in comparison to competitors like Tableau and Microstrategy.
  • Integration with other open source software like Python needs to be built in.
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Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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SAS
SAS really is the cutting edge in Business Intelligence. That is all they do! They are constantly coming out with new products, product upgrades, and their tech support is second to none. In addition, their support of Education has made our ability to acquire their product possible.
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Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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SAS
SAS BI is good for creating reports and dashboards and then sharing it with the users. It also has ability to manage access to the reports and dashboards but somehow with most of the world moving to open source languages R, Python and Julia, SAS BI feels to be archaic in terms of feature set and integrations it allow[s]. Also, comparing it with other Business Intelligence tools like Tableau and Microsoft BI, the functionality of SAS BI is very limited and doesn't justify the pricing.
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Reliability and Availability
Google
No objections
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SAS
No answers on this topic
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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SAS
No answers on this topic
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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SAS
When you call tech support, you are immediately routed to a person who can answer your question. Often they can answer on the spot. However, if they cannot, you are given a track number and then followed up with. There have been times when I have had multiple track numbers open and they will actually TRACK YOU DOWN to ensure that your problem has been resolved. Issues do not fall into black holes with SAS. They are also willing to do a WebEx with you to diagnose the problem by seeing your environment, which is always helpful.
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Implementation Rating
Google
Very satisfied, easy to implement
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SAS
No answers on this topic
Alternatives Considered
Google
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be accessed by multiple people. The reporting system is perfect and has a wide range of options/reporting options that can be implemented.
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SAS
I have used Crystal Reports, Jaspersoft and SQL Server Reporting Services (SSRS). I would recommended Business Intelligence over SSRS and Crystal Reports. SSRS is very SQL-centric and Crystal Reports is more of an end-user tool. I would recommend Jaspersoft over Business Intelligence for developing a seamless web-based reporting interface but I highly recommend Business Intelligence for end-user ad-hoc reporting.
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Contract Terms and Pricing Model
Google
Perfect price to performance
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SAS
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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SAS
  • SAS Visual Analytics licensing cost should be reduced to enable users to use it in mass scale.
  • More statistical and mathematical equations and theories should be converted into SAS functions for reusing.
  • Because of enriched ETL and reporting capabilities SAS Visual Analytics is most preferred by business users.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

SAS Visual Analytics Screenshots

Screenshot of Explore your data using analytics and interactive data visualizations.