Loomly vs. Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Loomly
Score 8.3 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$32
per month
Meltwater
Score 6.5 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Pricing
LoomlyMeltwater
Editions & Modules
Base
$32
per month
Standard
$64
per month
Advanced
$131
per month
Premium
$277
per month
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
LoomlyMeltwater
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
LoomlyMeltwater
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LoomlyMeltwater
Publishing
Comparison of Publishing features of Product A and Product B
Loomly
8.5
1 Ratings
6% above category average
Meltwater
-
Ratings
Content planning and scheduling9.01 Ratings00 Ratings
Audience targeting8.01 Ratings00 Ratings
Content optimization8.01 Ratings00 Ratings
Workflow management9.01 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Loomly
8.5
1 Ratings
8% above category average
Meltwater
-
Ratings
Content marketing9.01 Ratings00 Ratings
Paid media management8.01 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Loomly
8.7
1 Ratings
2% above category average
Meltwater
-
Ratings
Twitter8.01 Ratings00 Ratings
Facebook9.01 Ratings00 Ratings
LinkedIn9.01 Ratings00 Ratings
Google+9.01 Ratings00 Ratings
Instagram9.01 Ratings00 Ratings
Pinterest9.01 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Loomly
8.5
1 Ratings
7% above category average
Meltwater
-
Ratings
Campaign success analytics9.01 Ratings00 Ratings
Real-time tracking8.01 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Loomly
8.0
1 Ratings
2% below category average
Meltwater
-
Ratings
Role-based user permissions & privileges8.01 Ratings00 Ratings
Mobile access8.01 Ratings00 Ratings
Best Alternatives
LoomlyMeltwater
Small Businesses
Publer
Publer
Score 9.7 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.4 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LoomlyMeltwater
Likelihood to Recommend
9.0
(1 ratings)
5.1
(71 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(9 ratings)
Usability
-
(0 ratings)
2.2
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.5
(28 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.1
(2 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
LoomlyMeltwater
Likelihood to Recommend
Loomly
It’s good if you need to add people from the team or clients and everyone to be able to add content, schedule or edit if they need to edit something. The library where you can find the files you scheduled is also helpful if you need some file and can’t find it on your computer. It also suggests you types of content that you can create, such as: international days, interesting topics. You can also reply to social media comments from there and people on the team can do it too.
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Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros
Loomly
  • Easy to add team members
  • Can add more accounts and select social media
  • Schedule and plan content for more accounts
  • Keeps files in library
  • Post automatically
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Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons
Loomly
  • It should make it easier to select more accounts at once while duplicating post
  • It should make it easier to edit on multiple accounts at the same time while duplicating
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Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Likelihood to Renew
Loomly
No answers on this topic
Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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Usability
Loomly
No answers on this topic
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Support Rating
Loomly
No answers on this topic
Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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In-Person Training
Loomly
No answers on this topic
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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Online Training
Loomly
No answers on this topic
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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Implementation Rating
Loomly
No answers on this topic
Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Alternatives Considered
Loomly
This software is easy to use and you can add all team members and clients. You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview either monthly or daily, it is easier to check. When you add something it is in a library and you can download it if you need it.
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Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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Return on Investment
Loomly
  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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ScreenShots

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View