Meltwater Media Intelligence Platform is New, Improved and Promising!
September 13, 2021

Meltwater Media Intelligence Platform is New, Improved and Promising!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We [use Meltwater Media Intelligence Platform] across our organization for media tracking and for their media database. A couple [of] core team members mostly operate the software, but we all benefit from it in different ways.
  • Media Tracking: As a PR firm, we rely on [Meltwater Media Intelligence Platform] to track media hits for our clients.
  • Media Database: We use [Meltwater Media Intelligence Platform] to track down specific media contacts, in both national and local contexts.
  • The user interface for their media database is cumbersome, and it can be time-consuming to find specific contacts.
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
We've used Cision [PRWeb] for their media database for a long time, and then we've used TrendKite for media tracking [and] reporting, as well. While we're new to [Meltwater Media Intelligence Platform], [concerning] media tracking [and] reporting, it seems to be as good or better than what we've used previously. And if we do encounter any issues, I will say that the [Meltwater Media Intelligence Platform] customer service team has been very responsive and easy to work with. I would say that the media database that we've used so far has been as good as previous products. It is cumbersome, but it does appear to be a good database, and I hope that it will become easier to work with as we have the product for a longer period of time.

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If you're a PR or Marketing firm and want to track media exposure for your clients, [Meltwater Media Intelligence Platform] [scours] the internet, TV, [and] radio to track down specific media hits. They also have an extensive media database for tracking databases for journalists/producers in both national and regional/local contexts.