Item: Meltwater
Rating: 7
Author: Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

Use Cases and Deployment Scope

We [use Meltwater Media Intelligence Platform] across our organization for media tracking and for their media database. A couple [of] core team members mostly operate the software, but we all benefit from it in different ways.

Pros and Cons

Pros

Media Tracking: As a PR firm, we rely on [Meltwater Media Intelligence Platform] to track media hits for our clients.
Media Database: We use [Meltwater Media Intelligence Platform] to track down specific media contacts, in both national and local contexts.

Cons

The user interface for their media database is cumbersome, and it can be time-consuming to find specific contacts.

Return on Investment

As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
We utilize their tracking of media hits for our overall reporting to our clients.
Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Alternatives Considered

Cision PRWeb

We've used Cision [PRWeb] for their media database for a long time, and then we've used TrendKite for media tracking [and] reporting, as well. While we're new to [Meltwater Media Intelligence Platform], [concerning] media tracking [and] reporting, it seems to be as good or better than what we've used previously. And if we do encounter any issues, I will say that the [Meltwater Media Intelligence Platform] customer service team has been very responsive and easy to work with. I would say that the media database that we've used so far has been as good as previous products. It is cumbersome, but it does appear to be a good database, and I hope that it will become easier to work with as we have the product for a longer period of time.

Key Insights

Do you think Meltwater delivers good value for the price?

Not sure

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

Yes

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

Yes

Other Software Used

Google Drive, Dropbox, iMovie

Likelihood to Recommend

If you're a PR or Marketing firm and want to track media exposure for your clients, [Meltwater Media Intelligence Platform] [scours] the internet, TV, [and] radio to track down specific media hits. They also have an extensive media database for tracking databases for journalists/producers in both national and regional/local contexts.

Comments

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