A Public Relation Professional's Use of Meltwater Media Intelligence Platform
October 12, 2021

A Public Relation Professional's Use of Meltwater Media Intelligence Platform

Alex Boonstra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

Media monitoring based on keywords. Tracking sentiment and topic volume. Using the Influencer database to contact journalists. It is being used across the accounting staff to monitor for client mentions or competitor mentions, as well as industry trends to position clients as thought leaders on a subject. Its immediate alerts address the problem that would happen if we missed a story or the client saw the story first.

Pros

  • Provide reporter contact information
  • Instant alerts for earned media and social media
  • Daily or weekly newsletters on a specific topic delivered directly to inbox

Cons

  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
  • Improved PR reporting, for sure.
  • Competitor analysis for clients and ourselves.
  • A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
The live chat within the platform, combined with our in-person Meltwater rep, ensures everyone on the team knows they have a resource that can help them at any time.
Sprout Social was only limited to social media publishing. Not what we needed as a PR firm that works in the media landscape.

Do you think Meltwater delivers good value for the price?

Yes

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

Yes

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

Yes

Meltwater [Media Intelligence Platform] is perfectly suited for monitoring the news. It is not perfectly suited to understand sentiment. The audience insights are incredible, and that helps for marketing, but for media relations, it's all about capturing every single mention of the article to understand the context. I like that it can monitor all of social media - even deleted tweets.

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