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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meltwater

    Score7.6 out of 10
    N/AMeltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
    Pricing
    Meltwater
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Meltwater
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Meltwater
    Considered Both Products
    Meltwater
    Chose Meltwater
    We chose Meltwater because we can create actual queries and search on forums, which many other platforms lack. We found that other services tend to focus only on social media.
    Incentivized
    Chose Meltwater
    Meltwater does not limit competitive searches in the same way that Crayon and Klue do. Meltwater also captures different sources of information than aggregation tools. While Meltwater doesn’t provide access to expert reports like a different platform that I rely on for deep …
    Incentivized
    Chose Meltwater
    I believe they are fairly evenly matched, Meltwater has better search options but it really goes back and forth on who has the most updated contacts.
    Incentivized
    Chose Meltwater
    Meltwater has more detail in its analytics, and is far more complex.
    Incentivized
    Chose Meltwater
    Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one …
    Incentivized
    Chose Meltwater
    Cision PRWeb has a more robust toolset and provides more precise metrics and analysis, as well as a better media outreach database of journalists.
    Incentivized
    Chose Meltwater
    I started using Meltwater because of a client. I do find it much easier to use than Cision. I hear good things about Muck Rack and recently had a demo. That's probably the one I would use if I were to leave Meltwater. Cision has always been difficult to use, in my opinion.
    Incentivized
    Chose Meltwater
    I have tried several platforms but continue coming back to Meltwater. Even though we are a national company, I like the global reach that Meltwater offers.
    Incentivized
    Chose Meltwater
    We actually use both Cision and Meltwater Media Intelligence Platform. I prefer Cision over Meltwater Media Intelligence Platform in that the analytics are better, plus the competitor tracking has made my job SO much easier. After working with the customer service/technical …
    Incentivized
    Chose Meltwater
    I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other …
    Incentivized
    Chose Meltwater
    Meltwater is our primary tool, however, we have engaged TVEyes as broadcast media has not been a strength of Meltwater. We would love to see that change and use Meltwater for all needs.
    Incentivized
    Chose Meltwater
    Meltwater is a do-everything platform so it automatically ranks above these two programs. That said, due to these two programs focusing on both incredibly thorough reporter contact databases and tv/radio monitoring, their specialties are reliable when needed.
    Incentivized
    Chose Meltwater
    Cision and LexisNexis are better for accessing articles behind paywalls. I've found that social-specific tools like Sprout Social or Sprinklr seem to be better for monitoring social media mentions. However, Meltwater Media Intelligence Platform may have upped its "social game" …
    Incentivized
    Chose Meltwater
    Sprout Social was only limited to social media publishing. Not what we needed as a PR firm that works in the media landscape.
    Incentivized
    Chose Meltwater
    [In my opinion,] Meltwater [Media Intelligence Platform]'s media database simply doesn't stack up to what Cision offers. It doesn't matter how nice the interface is if the data included in the database you're pulling from isn't complete or well organized. Cision can be clunky, …
    Incentivized
    Chose Meltwater
    The functionality, customer service, and quality of databases are all better with Meltwater Media Intelligence Platform. I have used Cision in the past and have not been as happy with it.
    Incentivized
    Chose Meltwater
    Crayon [Intel Pro] is slightly better, but not by much. If you are set on using a service like this, I'd choose it, but Crayon [Intel Pro] is more expensive. [In my opinion, it is] best to use an intern [where] you can target their efforts, not some hit-and-miss AI program.
    Incentivized
    Chose Meltwater
    We've used Cision [PRWeb] for their media database for a long time, and then we've used TrendKite for media tracking [and] reporting, as well. While we're new to [Meltwater Media Intelligence Platform], [concerning] media tracking [and] reporting, it seems to be as good or …
    Incentivized
    Chose Meltwater
    Cision acquired TrendKite which we loved. I was worried that TrendKite would not be supported as well so we switched to Meltwater.

    Years ago Meltwater was a fine choice. Now ... it is so bad it's hard to even imagine how they get by with the state of the product and the very …
    Incentivized
    Chose Meltwater
    Meltwater is the most expensive option with the worst customer service. Terrible experience.
    Incentivized
    Chose Meltwater
    We currently have both platforms.
    Incentivized
    Chose Meltwater
    Meltwater is a fully reinforced software and its features outweigh the purpose of Mention, but they are similar in that they provide insight into where your brand is being discussed and who is talking about it. I was able to find what I needed out of Mention, within Meltwater, …
    Incentivized
    Chose Meltwater
    We originally had Salesforce/Radian6 and switched to Meltwater Media Intelligence Platform to align with what other similar brands were using, and because at that time, Salesforce was experiencing technical issues. After a year and a half with Meltwater Media Intelligence …
    Incentivized
    Chose Meltwater
    TrendKite is much more flexible with an unlimited amount of dashboards, searches, metrics on a particular dashboard, and more. There are pricing systems with all platforms sure, but to add broadcast is outrageous. Not to mention, their live chat staff has been rude in the past …
    Incentivized
    Key User Insights
    Would buy again
    63%
    Would buy again
    20 Answers
    Delivers good value for the price
    62%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    69%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    63%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    81%
    Implementation went as expected
    22 Answers
    Best Alternatives
    Meltwater
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Enterprises
    Cision Communications Cloud
    Score8 out of 10
    All AlternativesView all alternatives
    User Ratings
    Meltwater
    Likelihood to Recommend
    7.2
    (73 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    Usability
    5.6
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    Support Rating
    10.0
    (29 ratings)
    In-Person Training
    8.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    Implementation Rating
    6.1
    (2 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    User Testimonials
    Meltwater
    Likelihood to Recommend
    Meltwater
    Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
    Incentivized
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    Pros
    Meltwater
    • Media research - you can search for relevant publications and journalists to add to your media list.
    • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
    • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
    Incentivized
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    Cons
    Meltwater
    • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
    • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
    • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
    Incentivized
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    Likelihood to Renew
    Meltwater
    Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
    Incentivized
    Read full review
    Usability
    Meltwater
    Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
    Read full review
    Support Rating
    Meltwater
    Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
    Incentivized
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    In-Person Training
    Meltwater
    Again, really in-depth and helpful for a program that is really easy to use.
    Read full review
    Online Training
    Meltwater
    Walked step by step through program. Very informative on a program that doesn't require much training.
    Read full review
    Implementation Rating
    Meltwater
    You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
    Read full review
    Alternatives Considered
    Meltwater
    I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
    Incentivized
    Read full review
    Return on Investment
    Meltwater
    • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
    • We utilize their tracking of media hits for our overall reporting to our clients.
    • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
    Incentivized
    Read full review
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