Meltwater Buzz so easy a baby could do it.
Overall Satisfaction with Meltwater Buzz
We used Buzz at Fleishman to monitor conversations about a client. When we left Radian6 looking for a cheaper option we turned to Buzz. Any client that signed on for social media monitoring, we used Buzz.
Pros
- It captures most of the mentions on social media sites.
- Meltwater reps are really helpful with any issues you encounter.
- Buzz is user friendly
Cons
- Difficult to create a share of voice for more than two brands. you have to set up competitors on a different seat which takes up space allotted for clients. Then you're only allowed to compare two at a time.
- Difficult to dig deep into the data.
- Radian6 allows you to pick up mentions in mainstream news and compare it to what you see in social media while Meltwater Buzz only looks at social media.
- Hard to filter out certain hits and find exactly what you're looking for.
- Charts aren't as interactive as Radian6. All charts are already created for you. You have no choice on what you want to see and how you want to see it.
- The sentiment people have on the brand. Is the correct message reaching the right audience.
- Is there an increase in the amount of mentions the brand/client is getting
For accurate and in-depth info, I would go with another product. If i'm looking for some quick, general information, easy to use tool I'd consider Buzz
Using Meltwater Buzz
3 - They're traditional account leads with an interest in digital/social work
1 - There are no real skills required. Meltwater Buzz helps you build your profile and if you just can't get it you can always call your rep & they're happy to help.
- Used to monitor daily mentions of clients.
- Used to determine influencers
- Used to monitor any crisis situation
- We haven't
- n/a
- n/a
- We'll probably use it to just skim digital mentions. We probably won't use it when needing to do a deep dive into information
Evaluating Meltwater Buzz and Competitors
We used Radian6.
Meltwater Buzz Implementation
- Vendor implemented
Meltwater Buzz Training
- Online training
- In-person training
- Self-taught
Yes. It's a very easy program.
Comments
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