TrustRadius
Meltwater Media Intelligence Platform Review 38 of 42
Meltwater Media Intelligence Platform Review: "Meltwater Buzz so easy a baby could do it."
https://www.trustradius.com/public-relations-prMeltwater Media Intelligence PlatformUnspecified6.193101
Carolyn Smith profile photo
Updated February 16, 2016

Meltwater Media Intelligence Platform Review: "Meltwater Buzz so easy a baby could do it."

Score 4 out of 101
Vetted Review
Verified User
Review Source

Software Version
Meltwater Buzz
Modules Used
content, trends, analysis, compare

Overall Satisfaction with Meltwater Buzz

We used Buzz at Fleishman to monitor conversations about a client. When we left Radian6 looking for a cheaper option we turned to Buzz. Any client that signed on for social media monitoring, we used Buzz.
  • It captures most of the mentions on social media sites.
  • Meltwater reps are really helpful with any issues you encounter.
  • Buzz is user friendly
  • Difficult to create a share of voice for more than two brands. you have to set up competitors on a different seat which takes up space allotted for clients. Then you're only allowed to compare two at a time.
  • Difficult to dig deep into the data.
  • Radian6 allows you to pick up mentions in mainstream news and compare it to what you see in social media while Meltwater Buzz only looks at social media.
  • Hard to filter out certain hits and find exactly what you're looking for.
  • Charts aren't as interactive as Radian6. All charts are already created for you. You have no choice on what you want to see and how you want to see it.
  • The sentiment people have on the brand. Is the correct message reaching the right audience.
  • Is there an increase in the amount of mentions the brand/client is getting
For accurate and in-depth info, I would go with another product. If i'm looking for some quick, general information, easy to use tool I'd consider Buzz
Really easy to use, but when it's that easy to use it's not really getting the data you need to give a comprehensive report.

Using Meltwater Buzz

3 - They're traditional account leads with an interest in digital/social work
1 - There are no real skills required. Meltwater Buzz helps you build your profile and if you just can't get it you can always call your rep & they're happy to help.
  • Used to monitor daily mentions of clients.
  • Used to determine influencers
  • Used to monitor any crisis situation
  • We haven't
  • n/a
  • n/a
  • We'll probably use it to just skim digital mentions. We probably won't use it when needing to do a deep dive into information
It's really just not that great of a product. If you're interested in just skimming mentions and giving a report that isn't detailed, then Meltwater Buzz is good. But if you need a more in-depth look then go with something else.

Evaluating Meltwater Buzz and Competitors

Meltwater Buzz Implementation

Meltwater Buzz Training

  • Online training
  • In-person training
  • Self-taught
Again, really in-depth and helpful for a program that is really easy to use.
Walked step by step through program. Very informative on a program that doesn't require much training.

Meltwater Buzz Support

All of the Meltwater reps are super responsive and great. Really friendly and always willing to help out.