Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$32
per month
Tailwind
Score 5.3 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Loomly
Tailwind
Editions & Modules
Base
$32
per month
Standard
$64
per month
Advanced
$131
per month
Premium
$277
per month
Enterprise
Custom
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Loomly
Tailwind
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Loomly
Tailwind
Features
Loomly
Tailwind
Publishing
Comparison of Publishing features of Product A and Product B
Loomly
8.9
7 Ratings
10% above category average
Tailwind
3.6
12 Ratings
76% below category average
Content planning and scheduling
9.56 Ratings
4.512 Ratings
Audience targeting
7.97 Ratings
3.09 Ratings
Content optimization
8.96 Ratings
3.012 Ratings
Workflow management
9.57 Ratings
4.010 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Loomly
8.6
6 Ratings
6% above category average
Tailwind
4.4
10 Ratings
59% below category average
Customer interaction histories
8.84 Ratings
4.05 Ratings
Bulk actions
8.56 Ratings
4.58 Ratings
Automated routing and prioritization
00 Ratings
4.58 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Loomly
8.3
7 Ratings
8% above category average
Tailwind
7.4
8 Ratings
3% below category average
Content marketing
9.56 Ratings
4.58 Ratings
Paid media management
7.23 Ratings
10.05 Ratings
Campaigns and promotions
8.02 Ratings
10.05 Ratings
Lead generation
00 Ratings
5.07 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Loomly
9.2
6 Ratings
10% above category average
Tailwind
3.2
12 Ratings
89% below category average
Twitter
9.35 Ratings
00 Ratings
Facebook
9.45 Ratings
1.01 Ratings
LinkedIn
9.76 Ratings
00 Ratings
Google+
8.42 Ratings
00 Ratings
Instagram
9.45 Ratings
3.58 Ratings
Pinterest
9.34 Ratings
5.012 Ratings
YouTube
8.83 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Loomly
8.3
5 Ratings
7% above category average
Tailwind
6.9
10 Ratings
11% below category average
Campaign success analytics
8.74 Ratings
4.09 Ratings
Real-time tracking
7.85 Ratings
7.08 Ratings
Competitor analysis
00 Ratings
9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Loomly
8.9
6 Ratings
11% above category average
Tailwind
3.0
8 Ratings
91% below category average
Role-based user permissions & privileges
9.15 Ratings
1.07 Ratings
Mobile access
8.76 Ratings
5.17 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.