Loomly vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Loomly
Score 8.7 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$32
per month
Tailwind
Score 5.3 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
LoomlyTailwind
Editions & Modules
Base
$32
per month
Standard
$64
per month
Advanced
$131
per month
Premium
$277
per month
Enterprise
Custom
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
LoomlyTailwind
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
LoomlyTailwind
Features
LoomlyTailwind
Publishing
Comparison of Publishing features of Product A and Product B
Loomly
8.9
7 Ratings
10% above category average
Tailwind
3.6
12 Ratings
76% below category average
Content planning and scheduling9.56 Ratings4.512 Ratings
Audience targeting7.97 Ratings3.09 Ratings
Content optimization8.96 Ratings3.012 Ratings
Workflow management9.57 Ratings4.010 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Loomly
8.6
6 Ratings
6% above category average
Tailwind
4.4
10 Ratings
59% below category average
Customer interaction histories8.84 Ratings4.05 Ratings
Bulk actions8.56 Ratings4.58 Ratings
Automated routing and prioritization00 Ratings4.58 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Loomly
8.3
7 Ratings
8% above category average
Tailwind
7.4
8 Ratings
3% below category average
Content marketing9.56 Ratings4.58 Ratings
Paid media management7.23 Ratings10.05 Ratings
Campaigns and promotions8.02 Ratings10.05 Ratings
Lead generation00 Ratings5.07 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Loomly
9.2
6 Ratings
10% above category average
Tailwind
3.2
12 Ratings
89% below category average
Twitter9.35 Ratings00 Ratings
Facebook9.45 Ratings1.01 Ratings
LinkedIn9.76 Ratings00 Ratings
Google+8.42 Ratings00 Ratings
Instagram9.45 Ratings3.58 Ratings
Pinterest9.34 Ratings5.012 Ratings
YouTube8.83 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Loomly
8.3
5 Ratings
7% above category average
Tailwind
6.9
10 Ratings
11% below category average
Campaign success analytics8.74 Ratings4.09 Ratings
Real-time tracking7.85 Ratings7.08 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Loomly
8.9
6 Ratings
11% above category average
Tailwind
3.0
8 Ratings
91% below category average
Role-based user permissions & privileges9.15 Ratings1.07 Ratings
Mobile access8.76 Ratings5.17 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Loomly
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Best Alternatives
LoomlyTailwind
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LoomlyTailwind
Likelihood to Recommend
9.3
(7 ratings)
3.6
(13 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
9.5
(6 ratings)
4.5
(3 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LoomlyTailwind
Likelihood to Recommend
Loomly
I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
Read full review
Tailwind
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
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Pros
Loomly
  • AI transcription of videos
  • Naming title of topic / outlining what the video is about
  • Saving and exporting video to send to co workers
  • Integrates well with other apps (teams, slack, etc)
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Read full review
Cons
Loomly
  • It should make it easier to select more accounts at once while duplicating post
  • It should make it easier to edit on multiple accounts at the same time while duplicating
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Likelihood to Renew
Loomly
These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
Read full review
Tailwind
No answers on this topic
Usability
Loomly
I think it's a great for people at any level. It's straightforward and easy-to-use and once you set it up once, you're good to go
Read full review
Tailwind
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
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Support Rating
Loomly
The chat feature is 10/10
Read full review
Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
Loomly
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment
Loomly
  • Quicker scheduling times for clients.
  • Easy to pull social media analytics from one place instead of different platforms.
  • Can communicate with clients and colleagues in real time for editing purposes.
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View