Lotame vs. PIMworks

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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PIMworks is a very good eCommerce based Product information management software. I have had a very good experience with it so far. Using PIMworks, it is very straightforward to define workflows and also create channel complaint content. The automatic content enrichment feature is very good as it fetches top-performing content from multiple web sources and enriches our overall product and catalog content.

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Independently Invited by TrustRadius

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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Independently Invited by TrustRadius

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• Instant product data syndication.
• Integrations with multiple channels and marketplaces.
• Centralized repository for managing product information.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• I would like to see the overall implementation be done in a quicker fashion.
• Vendor profile management could be better.
• Sometimes while bulk importing product data, the platform becomes slow.

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Lotame has been an excellent partner with MMP

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• Using PIMworks we have been able to reduce our time to market.
• Our customer's product experience has greatly improved, helping us retain them better.
• We have reduced our operating costs by around 25% after the introduction of PIMworks.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info