Lotame vs. Privia (discontinued)

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Incentivized

Privia is well-suited for project / proposal management in terms of working on a live proposal or massive document of sorts. However, it is not ideal from a business analytics standpoint. If you are looking for graphical representations and/or snapshots of your project / proposal at a glance, Privia is not for you.

• Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
• Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
• We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

Incentivized

• I liked the structure of breaking down the RFP.
• I liked the way it allows comment bubbles.
• I liked the security of locking it down so that certain portions were kept internal while others could be released externally.

• Platform can be slow at times
• Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

Incentivized

• Burn to CD directly from Privia
• Being able to do a "save as" from the web version to save on my desktop
• Search functionality
• Email directly from Privia if Outlook is not used

Privia has proved, uniformly, to be an asset. I look forward to my next experience with it. While, as I stated, users can feel advance trepidation when using Privia, those problems evaporate immediately when Privia is activated.

It is very intuitive and I found it very easy for my decidedly non-technical users to work with. Training was quite easy even for technophobes or complete newbies. I have a team of about 500 users on this system who are primarily writers and project managers, frequently not computer savvy at all.

We rarely, if ever, had unplanned outages when we were using Privia. When we did, our support staff were attentive and quick to resolve the problem no matter the hour.

Lotame has been an excellent partner with MMP

Incentivized

Each company is assigned an account manager whom you can contact directly with any questions, comments, and/or concerns. You may contact them directly via email and they will submit a ticket via their system for you or you can submit a ticket through their system and they will contact you immediately. All issues are resolved in a highly timely manner, and the customer service is impeccable. All accounts folks are well-trained from a customer service and technical standpoint and will escalate the issue as necessary depending on their expertise - though, that is rarely a necessity. Should they be unavailable, you will be notified prior to their leave / departure and assigned a secondary contact in the meantime. Overall, I was beyond impressed with Privia's customer support services.

It is critical to plan your implementation carefully and take the time to understand the product. You have to make sure you get the initial set up and design correct so that the tool supports your business practices. If you do this up front, you can have a very successful and easy implementation.

We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.

Incentivized

Privia works quite well for developing workflows and processes within the Proposal Development process. It allows you to work offline with your documents without Web access. It allows security to be controlled on a very granular level. It allows you to quickly secure your workspaces and documents without having to work on an individual user basis.

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• Significant employee and team efficiency
• Faster review process allowing more team members to participate
• Much improved customer service for our users, who are mostly non-technical writer and managers