Lotame vs. Rackspace OpenStack

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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Need to get an application up and running, then I would say the open stack is a great place to test it out. Why spend time setting things up when you can let them do it for you? Many people also have experience with using Rackspace in some capacity so its an easier learning curve for many people.

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• Quick uptime
• Simple Signup
• Lots of options on what you need
• Rackspace is a known company (not some unknown startup)

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• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• Support does not seem to be what it use to be, use to be a solid 10 when dealing with them, now more like an 8
• Pricing can be tricky to figure out
• For some people too many options.

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Lotame has been an excellent partner with MMP

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There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

I looked into going with Amazon EC2, was very comparable in pricing, services, options, etc. and a bit cheaper too. Why I did not go with Amazon mainly has to do with knowing Rackspace and being familiar with them. It was easier for me to use a Rackspace product then go with Amazon Elastic Compute Cloud

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• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• Quick setup allowed me to work on the application not setup of where it was going to run
• Expand ability with a few clicks was a great help, no worrying about if I needed more "power", few clicks and I had it.
• Tech support is hit or miss so that can be problematic and that was cause for concern and took time away from development

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