Lotame vs. SAP NetWeaver MDM

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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Fairly easy to set up and get started even in large enterprises with the help of the configuration tools that come with the product. Also, the workflow engine can be defined with relative ease and monitored. Perhaps this product works very well in an SAP environment as it can be integrated with other SAP products

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• SAP MDM comes with a workflow engine that can be used by the business to define workflows, run workflows and monitor workflows
• SAP MDM also enables to create, read, update, and delete master data well across the organization
• With proper setup, it has helped prevent bad master data in the production environment

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• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• HANA is used for consolidation and there is adequate room for improvement in the consolidation function
• Business users can also contribute to improving the business workflows if there were a simple wizard set up for this purpose - at present, contributions are made through IT ticketing system

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Lotame has been an excellent partner with MMP

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There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

IBM Infosphere was considered but was much more expensive and also perhaps would have taken more time for initial setup. SAP MDM was selected because we found it easier to work with other SAP products and its ability to integrate well within the overall larger SAP environment and was also easier to configure.

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• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• A positive impact from an ability to leverage a single master data across the entire organization
• A positive impact from an ability to prevent bad master data in production
• Not a negative but could have been easier with a wizard set up for users to contribute to modify rules

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info