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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Blackbaud Luminate Online

    Score6.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Pricing
    Blackbaud Luminate OnlineMagnolia
    Editions & Modules
    No answers on this topic
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Offerings
    Pricing Offerings
    Blackbaud Luminate OnlineMagnolia
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsLuminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.—
    More Pricing Information
    Community Pulse
    Blackbaud Luminate OnlineMagnolia
    Considered Both Products
    Blackbaud
    No answer on this topic
    Magnolia
    No answer on this topic
    Key User Insights
    Would buy again
    57%
    Would buy again
    4 Answers
    100%
    Would buy again
    58 Answers
    Delivers good value for the price
    50%
    Delivers good value for the price
    3 Answers
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    100%
    Happy with the feature set
    58 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    53 Answers
    Features
    Blackbaud Luminate OnlineMagnolia
    Security
    Comparison of Security features of Blackbaud Luminate Online and Magnolia
    Feature
    Blackbaud Luminate Online
    -
    Ratings
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Blackbaud Luminate Online and Magnolia
    Feature
    Blackbaud Luminate Online
    -
    Ratings
    Magnolia
    8.1
    68 Ratings
    4% above category average
    API00 Ratings8.561 Ratings
    Internationalization / multi-language00 Ratings7.761 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Blackbaud Luminate Online and Magnolia
    Feature
    Blackbaud Luminate Online
    -
    Ratings
    Magnolia
    8.0
    74 Ratings
    2% above category average
    WYSIWYG editor00 Ratings8.565 Ratings
    Code quality / cleanliness00 Ratings8.465 Ratings
    Admin section00 Ratings8.070 Ratings
    Page templates00 Ratings8.972 Ratings
    Library of website themes00 Ratings7.01 Ratings
    Mobile optimization / responsive design00 Ratings8.563 Ratings
    Publishing workflow00 Ratings7.573 Ratings
    Form generator00 Ratings6.958 Ratings
    Web Content Management
    Comparison of Web Content Management features of Blackbaud Luminate Online and Magnolia
    Feature
    Blackbaud Luminate Online
    -
    Ratings
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Content taxonomy00 Ratings7.663 Ratings
    SEO support00 Ratings7.263 Ratings
    Bulk management00 Ratings7.657 Ratings
    Availability / breadth of extensions00 Ratings7.962 Ratings
    Community / comment management00 Ratings6.951 Ratings
    Best Alternatives
    Blackbaud Luminate OnlineMagnolia
    Small Businesses
    Bonterra Network for Good
    Score9.3 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    GiveSmart by Momentive
    Score7.5 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Kindsight iWave
    Score8.4 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Blackbaud Luminate OnlineMagnolia
    Likelihood to Recommend
    3.7
    (87 ratings)
    8.1
    (78 ratings)
    Likelihood to Renew
    9.0
    (21 ratings)
    8.1
    (9 ratings)
    Usability
    2.1
    (28 ratings)
    8.0
    (68 ratings)
    Availability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    9.2
    (9 ratings)
    8.5
    (67 ratings)
    Support Rating
    5.0
    (32 ratings)
    9.1
    (3 ratings)
    In-Person Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (14 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    3.0
    (4 ratings)
    -
    (0 ratings)
    Configurability
    6.6
    (9 ratings)
    -
    (0 ratings)
    Ease of integration
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.8
    (11 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Blackbaud Luminate OnlineMagnolia
    Likelihood to Recommend
    Blackbaud
    Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
    Read full review
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Pros
    Blackbaud
    • House Donor Information. Easy report pulling. Queries and lists.
    • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
    • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
    Incentivized
    Read full review
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Cons
    Blackbaud
    • Reporting needs some work, this is being worked on in their new BETA program.
    • The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
    • The Events module could use some improvements as well.
    • The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
    Incentivized
    Read full review
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
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    Likelihood to Renew
    Blackbaud
    We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
    Incentivized
    Read full review
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
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    Usability
    Blackbaud
    You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
    Incentivized
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    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
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    Reliability and Availability
    Blackbaud
    It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
    Incentivized
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    Magnolia
    No answers on this topic
    Performance
    Blackbaud
    Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
    Incentivized
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    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Support Rating
    Blackbaud
    Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
    Incentivized
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    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    In-Person Training
    Blackbaud
    Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
    Incentivized
    Read full review
    Magnolia
    No answers on this topic
    Online Training
    Blackbaud
    When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
    Incentivized
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    Magnolia
    No answers on this topic
    Implementation Rating
    Blackbaud
    Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
    Incentivized
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    Magnolia
    No answers on this topic
    Alternatives Considered
    Blackbaud
    The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
    Incentivized
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    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
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    Scalability
    Blackbaud
    Luminate Online is a great scalable product as it provides various price points dependent on your quantity of email addresses. This allows both small and large organizations to utilize the product, which has strong email capabilities. It also means smaller organizations aren't forced to pay astronomical fees in order to have access to a quality product.
    Incentivized
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    Magnolia
    No answers on this topic
    Return on Investment
    Blackbaud
    • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
    • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
    • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
    Incentivized
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    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
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    ScreenShots

    Blackbaud Luminate Online Screenshots

    Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor