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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
    Pricing
    Aurea Campaign ManagerSAP Engagement Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerSAP Engagement Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Aurea Campaign ManagerSAP Engagement Cloud
    Considered Both Products
    Aurea
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Aurea Campaign ManagerSAP Engagement Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and SAP Engagement Cloud
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    47% below category average
    SAP Engagement Cloud
    6.5
    8 Ratings
    18% below category average
    WYSIWYG email editor2.01 Ratings7.36 Ratings
    Dynamic content5.01 Ratings8.06 Ratings
    Ability to test dynamic content7.01 Ratings4.07 Ratings
    Landing pages4.01 Ratings8.03 Ratings
    A/B testing5.01 Ratings7.07 Ratings
    Mobile optimization6.01 Ratings6.07 Ratings
    Email deliverability reporting8.01 Ratings6.38 Ratings
    List management4.01 Ratings4.38 Ratings
    Triggered drip sequences4.01 Ratings7.75 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and SAP Engagement Cloud
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    SAP Engagement Cloud
    6.9
    8 Ratings
    8% below category average
    Dashboards4.01 Ratings7.78 Ratings
    Standard reports6.01 Ratings7.08 Ratings
    Custom reports8.01 Ratings6.07 Ratings
    Lead Management
    Comparison of Lead Management features of Aurea Campaign Manager and SAP Engagement Cloud
    Feature
    Aurea Campaign Manager
    -
    Ratings
    SAP Engagement Cloud
    6.5
    5 Ratings
    20% below category average
    Lead nurturing automation00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings7.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Aurea Campaign Manager and SAP Engagement Cloud
    Feature
    Aurea Campaign Manager
    -
    Ratings
    SAP Engagement Cloud
    7.0
    7 Ratings
    9% below category average
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    Best Alternatives
    Aurea Campaign ManagerSAP Engagement Cloud
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea Campaign ManagerSAP Engagement Cloud
    Likelihood to Recommend
    8.0
    (5 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    9.9
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    Aurea Campaign ManagerSAP Engagement Cloud
    Likelihood to Recommend
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
    Read full review
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Usability
    Aurea
    Super easy to use.
    Read full review
    SAP
    No answers on this topic
    Reliability and Availability
    Aurea
    No issue.
    Read full review
    SAP
    No answers on this topic
    Performance
    Aurea
    Running larger segments can take some time.
    Read full review
    SAP
    No answers on this topic
    Support Rating
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    SAP
    No answers on this topic
    Implementation Rating
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Aurea
    They are much better
    Incentivized
    Read full review
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    ScreenShots

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.