What users are saying about
4 Ratings
2 Ratings
4 Ratings
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Score 6.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

mParticle

Particle is suitable for any company that needs to configure multiple devices and have better control over them.
The benefits are many, from computer integration, integration with DBA, also integrable with RPA.
Yolanda Thornton | TrustRadius Reviewer

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

mParticle

  • Particle is simple to use and accessible to any user.
  • The servers housed in the data center allow us to respond to any problem
  • Through the interface the data is analyzed in a very simple way.
  • Ideal interface for the exploitation of our devices, computers and mobile phones.
  • The interface for iOTs allows us to interact with the system in a few steps.
  • It allows, among other things, the display of information calculated from the data collected from different iOTs, in an understandable way.
Yolanda Thornton | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

mParticle

  • Data leakage outside our company.
  • Storage is done in the cloud.
  • Wifi, microwave, remote controlled objects ... can interrupt iOT operation.
Yolanda Thornton | TrustRadius Reviewer

Support Rating

Lytics

No score
No answers yet
No answers on this topic

mParticle

mParticle 9.0
Based on 1 answer
Efficient integration of multiple devices very well integrated and with a minimum implementation time.
Yolanda Thornton | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

mParticle

No answers on this topic

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

mParticle

  • It ensures very good results, with recovery of the investment in a short time.
Yolanda Thornton | TrustRadius Reviewer

Screenshots

Pricing Details

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

mParticle

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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