Likelihood to Recommend Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Read full review StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Read full review Pros Magnite (Rubicon Project)
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield. Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf. Read full review Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that. Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that. Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on. Read full review Cons Magnite (Rubicon Project)
If possible to update the reporting to have less delay time on the data. The reporting portal cuts off the bid request data after a period of time. The UI seems to be a bit slower lately. Read full review There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency. To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics. Budgeting. Read full review Likelihood to Renew Magnite (Rubicon Project)
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Read full review Usability Magnite (Rubicon Project)
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Read full review Support Rating Magnite (Rubicon Project)
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Read full review Alternatives Considered Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review In terms of Native advertising, StackAdapt blows
Outbrain and
Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Read full review Return on Investment Magnite (Rubicon Project)
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting. They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting. Read full review Excellent traffic from our ads. Traffic exceeded our forecast. Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test. The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content. Read full review ScreenShots