Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Volusion
Score 4.8 out of 10
N/A
Volusion is a cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates, and tools to customize look and appearance.
$29
per month
Pricing
Magnolia
Volusion
Editions & Modules
DX Core
$3500
per month
DX Cloud
$6000
per month
Personal
$29
per month
Pro
$79
per month
Startup
$179
per month
Business
$299
per month
Offerings
Pricing Offerings
Magnolia
Volusion
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Magnolia
Volusion
Features
Magnolia
Volusion
Security
Comparison of Security features of Product A and Product B
Magnolia
8.0
69 Ratings
3% below category average
Volusion
-
Ratings
Role-based user permissions
8.069 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.1
68 Ratings
4% above category average
Volusion
-
Ratings
API
8.561 Ratings
00 Ratings
Internationalization / multi-language
7.661 Ratings
00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.0
74 Ratings
3% above category average
Volusion
-
Ratings
WYSIWYG editor
8.565 Ratings
00 Ratings
Code quality / cleanliness
8.465 Ratings
00 Ratings
Admin section
8.070 Ratings
00 Ratings
Page templates
8.972 Ratings
00 Ratings
Library of website themes
7.01 Ratings
00 Ratings
Mobile optimization / responsive design
8.563 Ratings
00 Ratings
Publishing workflow
7.573 Ratings
00 Ratings
Form generator
6.958 Ratings
00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
7.5
69 Ratings
1% above category average
Volusion
-
Ratings
Content taxonomy
7.663 Ratings
00 Ratings
SEO support
7.263 Ratings
00 Ratings
Bulk management
7.757 Ratings
00 Ratings
Availability / breadth of extensions
7.962 Ratings
00 Ratings
Community / comment management
6.951 Ratings
00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magnolia
-
Ratings
Volusion
3.6
9 Ratings
73% below category average
Product catalog & listings
00 Ratings
4.39 Ratings
Product management
00 Ratings
4.39 Ratings
Bulk product upload
00 Ratings
4.28 Ratings
Branding
00 Ratings
3.69 Ratings
Mobile storefront
00 Ratings
1.28 Ratings
Product variations
00 Ratings
4.78 Ratings
Website integration
00 Ratings
3.38 Ratings
Visual customization
00 Ratings
5.19 Ratings
CMS
00 Ratings
2.27 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magnolia
-
Ratings
Volusion
3.6
9 Ratings
72% below category average
Abandoned cart recovery
00 Ratings
3.67 Ratings
Checkout user experience
00 Ratings
3.79 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magnolia
-
Ratings
Volusion
4.1
8 Ratings
68% below category average
eCommerce security
00 Ratings
4.18 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magnolia
-
Ratings
Volusion
2.6
9 Ratings
99% below category average
Promotions & discounts
00 Ratings
4.89 Ratings
Personalized recommendations
00 Ratings
1.88 Ratings
SEO
00 Ratings
1.28 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
Volusion is a good company if you're starting out. The problem is that, if you want more complexity out of the program, you're kind of stuck. Also the regular time out errors and slow downs can be very frustrating. Packages that miss overnight deadlines because your system stops working can cost you customers. In today's highly competitive market, that's just something that's hard to put up with. If you have a lower volume of business you might be able to work around these issues.
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Templates are pre-built for a good end user experience. I've gone through the process of building custom sites as well as tweaking both free and paid templates that Volusion's design team provides.
Their support team didn't use to be as helpful, but in recent years have answered nearly all questions I've had. Their support section within the database provides detailed walkthrus as well.
Order processing is easy once you've been trained on the system. We got to a point where nearly the entire process was automated from initial purchase through shipping.
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
API calls use the previous call as a reference, even if you weren't the one we made the previous call. Can lead to data gaps, so you often have to set a manual date range to look back to make sure you aren't missing any data.
When you spend so much time with a product like this and not only have you witnessed its growth, but you almost feel like you are next those that make the decisions of building features a certain way, you can't help but want to stay and be a part of their continued growth. It's simply a great product. Can it improve? By all means! But it will only improve because of users and avid resellers like me.
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
You have to wait on hold for at least 45 minutes every call—the tech support person never knows the answer right away so they put you on 10 minute holds only to come back and say they're still looking for answers. The chat function could take days to get a response. Our "Dedicated Account Manager" never checks in or answers, nor are they ever in the office when we call. It's like they try to be as unavailable as possible until you forget why you even called in the first place. Insane.
It is best to use the built-in features and recommended services for the most turn-key experience (ie. Skipjack for payment processing so that it can all be done from the Volusion backend).
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
While k-eCommerce was very glamorous to us because it integrates with our main workflow, it just didn't have some of the marketing features that are so integral to the way we do business online. The set-up costs were also way too high. Volusion is so affordable and feature heavy, it makes it very difficult for any shopping cart provider to compete. You can find others who are competitively priced and have similar features, but they simply aren't as robust (at least for the way we use it)
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
Honestly, when you're in the dashboard, the UX is simply horrendous. I mean, everything that should be 1-2 clicks away is 4-6 clicks away, and each pages takes at least four seconds to load. You just find yourself wasting a lot of time waiting for things to load. This should be more simple.