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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Zendesk Talk

    Score8.2 out of 10
    N/AZendesk Talk is call center software built on the Twilio cloud communication platform that integrates with the Zendesk Support ticketing system. This allows customer service teams to provide phone support from the same platform they use to manage all other channels.N/A
    Pricing
    MagnoliaZendesk Talk
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnoliaZendesk Talk
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MagnoliaZendesk Talk
    Security
    Comparison of Security features of Magnolia and Zendesk Talk
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Zendesk Talk
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Zendesk Talk
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Zendesk Talk
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Zendesk Talk
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Zendesk Talk
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Zendesk Talk
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Zendesk Talk
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Contact Center Software
    Comparison of Contact Center Software features of Magnolia and Zendesk Talk
    Feature
    Magnolia
    -
    Ratings
    Zendesk Talk
    7.8
    16 Ratings
    8% below category average
    Agent dashboard00 Ratings9.916 Ratings
    Validate callers00 Ratings6.012 Ratings
    Outbound response00 Ratings10.014 Ratings
    Call forwarding00 Ratings8.915 Ratings
    Click-to-call (CTC)00 Ratings10.013 Ratings
    Warm transfer00 Ratings9.912 Ratings
    Predictive dialing00 Ratings5.08 Ratings
    Interactive voice response00 Ratings10.010 Ratings
    REST APIs00 Ratings5.07 Ratings
    Call scripts00 Ratings7.06 Ratings
    Call tracking00 Ratings9.914 Ratings
    Multichannel integration00 Ratings5.110 Ratings
    CRM software integration00 Ratings5.09 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Magnolia and Zendesk Talk
    Feature
    Magnolia
    -
    Ratings
    Zendesk Talk
    7.8
    16 Ratings
    7% below category average
    Inbound call routing00 Ratings9.912 Ratings
    Omnichannel inbound routing00 Ratings5.110 Ratings
    Recording00 Ratings9.915 Ratings
    Quality management00 Ratings9.913 Ratings
    Call analytics00 Ratings8.913 Ratings
    Historical reporting00 Ratings8.913 Ratings
    Live reporting00 Ratings4.914 Ratings
    Customer surveys00 Ratings5.08 Ratings
    Customer interaction analytics00 Ratings8.19 Ratings
    Best Alternatives
    MagnoliaZendesk Talk
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    CloudTalk
    Score7.6 out of 10
    Medium-sized Companies
    Square Online
    Score7.8 out of 10
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Bright Pattern Contact Center
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaZendesk Talk
    Likelihood to Recommend
    8.1
    (78 ratings)
    9.9
    (16 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (68 ratings)
    10.0
    (1 ratings)
    Performance
    8.5
    (67 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    5.0
    (3 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MagnoliaZendesk Talk
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Zendesk
    Zendesk Talk is a great partner that helps us in the customer care area by managing every type of contact with customers (both phone calls and emails). I know there is also the possibility to have integration with instant messaging apps (like messenger and WhatsApp but I have never used them in my experience). In my opinion, the best scenario for Zendesk Talk is represented by a context with a high amount of contacts/requests where a unique platform could be a help both on the external side (customers) and on the internal side (a lot of colleagues who are working in the same area and have to work in a coordinate way). For customers, they could benefit from tailor-made answers, also based on past contacts for the same topic, and avoid waiting times during phone calls, with an immediate follow-up. For internal work management, operators don't overlap in a single request, and even if the same operator is not available the one who manages the request later has complete visibility of the entire topic from the historical point of view. Last but not least, I think that Zendesk Talk helps a lot in the context in which the request's speed is a KPI to manage constantly.
    Incentivized
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    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Zendesk
    • Call recording is a nice feature! It is great for training purposes and for quality assurance.
    • The metrics you get from Explore are a great insight into how the team is handling the call volumes.
    • Zendesk Talk has met most of our needs. It can be a bit unreliable at times.
    Incentivized
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    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
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    Zendesk
    • The lag on the phone is by far the most annoying thing with Zendesk talk due to the voice over IP.
    • Using the Reporting feature in Zendesk has never been a walk in the park. We have to customize a lot of fields and when something doesn't seem to add up, it at times feels like pulling teeth to get to the final answer of what went wrong.
    Incentivized
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    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Zendesk
    No answers on this topic
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
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    Zendesk
    Everything about it works, as I have previously detailed. Coming from different companies and using other tools like Twilio or Aircall, those are VOIP tools that are built to be plugged into other tools, Zendesk Talk is natively built into Zendesk and feels correct in the user experience of Zendesk
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Zendesk
    No answers on this topic
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Zendesk
    In our experience, we have had to go through many support people then ultimately getting frustrated enough to go directly to our point of contact who then doesn't always seem to be able to assist. We tend to get the support we need when it is escalated up to me and I reach out to our point of a contact person to express our frustration.
    Incentivized
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    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
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    Zendesk
    Slack and Zoom phones cannot compare because they have no ticketing systems. Zendesk Talk was the only option we considered because we were already using Zendesk for our email ticketing with customer concerns. We then expanded to using Zendesk's chatbot and then the Zendesk Talk system to keep it all integrated and streamlined.
    Incentivized
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    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
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    Zendesk
    • We were able to reduce global headcount by 20% in our call centers.
    • Allowing customers to leave voicemails creates the personal touch needed and really increases our customer connectivity score. We saw increases in our CSAT scores after the implementation of this solution.
    • Call handling time and case reopen rates both decreased. Y/y it decreased 18% and 60%.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor