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Mail Engine vs. Salesforce Agentforce Marketing vs. Twilio SendGrid

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mail Engine

    N/AN/AThe autoresponder framework of Mail Engine is designed with a special emphasis on delivery and inboxing. Mail Engine is designed to help users become a successful email marketer. This self-hosted autoresponder has features like URL spinning, content spinning, and email analytics. This software is presented as easy to use and is integrated with SMTP services like Sendgrid or Amazon SES etc that helps you send unique marketing emails.

    $37

    per year per user

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Mail EngineAgentforce MarketingTwilio SendGrid
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Mail EngineAgentforce MarketingTwilio SendGrid
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsMail Engine Elite Monthly Payment- $9.95 Mail Engine Elite Yearly Payment- $37
    More Pricing Information
    Community Pulse
    Mail EngineAgentforce MarketingTwilio SendGrid
    Considered Multiple Products
    Teknikforce Ventures LLC
    No answer on this topic
    Salesforce
    Chose Agentforce Marketing
    Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
    Incentivized
    Chose Agentforce Marketing
    Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and …
    Incentivized
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    84 Answers
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    72 Answers
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    89 Answers
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    58 Answers
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    54 Answers
    70%
    Implementation went as expected
    14 Answers
    Features
    Mail EngineAgentforce MarketingTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings9.337 Ratings
    Dynamic content00 Ratings8.1153 Ratings6.740 Ratings
    Ability to test dynamic content00 Ratings6.4112 Ratings4.538 Ratings
    Landing pages00 Ratings7.6121 Ratings8.024 Ratings
    A/B testing00 Ratings7.0151 Ratings9.330 Ratings
    Mobile optimization00 Ratings6.7111 Ratings8.938 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings5.150 Ratings
    List management00 Ratings8.1129 Ratings4.744 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings4.724 Ratings
    Lead Management
    Comparison of Lead Management features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    4% above category average
    Twilio SendGrid
    -
    Ratings
    Lead nurturing automation00 Ratings8.8109 Ratings00 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings00 Ratings
    Data quality management00 Ratings7.3116 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    1% below category average
    Twilio SendGrid
    -
    Ratings
    Calendaring00 Ratings7.3103 Ratings00 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    1% below category average
    Twilio SendGrid
    -
    Ratings
    Social sharing and campaigns00 Ratings7.383 Ratings00 Ratings
    Social profile integration00 Ratings7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    3% above category average
    Twilio SendGrid
    6.1
    50 Ratings
    24% below category average
    Dashboards00 Ratings8.1118 Ratings4.748 Ratings
    Standard reports00 Ratings7.3123 Ratings5.248 Ratings
    Custom reports00 Ratings7.3100 Ratings8.531 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    0% below category average
    Twilio SendGrid
    -
    Ratings
    API00 Ratings6.790 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings00 Ratings
    Customizability00 Ratings6.9111 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings00 Ratings
    Third-party software integrations00 Ratings7.524 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mail Engine and Salesforce Agentforce Marketing and Twilio SendGrid
    Feature
    Mail Engine
    -
    Ratings
    Salesforce Agentforce Marketing
    -
    Ratings
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation00 Ratings00 Ratings7.811 Ratings
    Link Tracking00 Ratings00 Ratings7.512 Ratings
    Image Validation00 Ratings00 Ratings8.29 Ratings
    Inbox Display00 Ratings00 Ratings8.011 Ratings
    Email Accessibility Tools00 Ratings00 Ratings9.012 Ratings
    Spelling and Grammar Check00 Ratings00 Ratings8.19 Ratings
    Spam Testing00 Ratings00 Ratings8.111 Ratings
    Email Previews00 Ratings00 Ratings9.112 Ratings
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    Mail EngineAgentforce MarketingTwilio SendGrid
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
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    User Ratings
    Mail EngineAgentforce MarketingTwilio SendGrid
    Likelihood to Recommend
    -
    (0 ratings)
    8.2
    (329 ratings)
    4.8
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (114 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (37 ratings)
    5.0
    (8 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (36 ratings)
    3.0
    (9 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Mail EngineAgentforce MarketingTwilio SendGrid
    Likelihood to Recommend
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Likelihood to Renew
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Twilio
    No answers on this topic
    Usability
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Reliability and Availability
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Twilio
    No answers on this topic
    Performance
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    In-Person Training
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Twilio
    No answers on this topic
    Online Training
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Twilio
    No answers on this topic
    Implementation Rating
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Scalability
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Return on Investment
    Teknikforce Ventures LLC
    No answers on this topic
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots

    Mail Engine Screenshots

    Screenshot of Creating new Gmail APIsScreenshot of Adding subscribers to the email listScreenshot of Adding new pluginsScreenshot of Setting up the email time

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.