Intuit Mailchimp vs. Smartlead.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Intuit Mailchimp
Score 8.4 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Smartlead.ai
Score 7.4 out of 10
N/A
A solution to scale cold email outreach featuring unlimited mailboxes, unlimited warmups, deliverability-focused infrastructure, and a unibox to handle the revenue cycle.
$39
per month
Pricing
Intuit MailchimpSmartlead.ai
Editions & Modules
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Basic
$39
per month 2000 active Leads & 6000 Emails per month
Pro
$94
per month 30000 active Leads & 150000 Emails per month
Custom
starting at $174
per month upto 12M Active Lead Credits
Offerings
Pricing Offerings
Intuit MailchimpSmartlead.ai
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount of up to 17% available for annual billing.
More Pricing Information
Community Pulse
Intuit MailchimpSmartlead.ai
Features
Intuit MailchimpSmartlead.ai
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Intuit Mailchimp
8.1
581 Ratings
6% above category average
Smartlead.ai
7.6
4 Ratings
5% below category average
WYSIWYG email editor8.3533 Ratings7.43 Ratings
Dynamic content8.1515 Ratings6.43 Ratings
Ability to test dynamic content8.1495 Ratings7.13 Ratings
Landing pages8.4401 Ratings8.01 Ratings
A/B testing7.7431 Ratings8.04 Ratings
Mobile optimization8.0531 Ratings7.73 Ratings
Email deliverability reporting8.7564 Ratings8.03 Ratings
List management8.2560 Ratings7.52 Ratings
Triggered drip sequences7.9382 Ratings8.02 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Intuit Mailchimp
8.9
73 Ratings
13% above category average
Smartlead.ai
-
Ratings
Lead nurturing automation7.463 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management8.370 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Intuit Mailchimp
8.0
123 Ratings
8% above category average
Smartlead.ai
-
Ratings
Calendaring7.548 Ratings00 Ratings
Event/webinar marketing8.6109 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Intuit Mailchimp
8.2
121 Ratings
11% above category average
Smartlead.ai
-
Ratings
Social sharing and campaigns8.2113 Ratings00 Ratings
Social profile integration8.1105 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Intuit Mailchimp
8.3
561 Ratings
12% above category average
Smartlead.ai
8.0
4 Ratings
4% above category average
Dashboards8.6225 Ratings7.54 Ratings
Standard reports8.6556 Ratings8.73 Ratings
Custom reports7.9126 Ratings7.73 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Intuit Mailchimp
7.9
129 Ratings
6% above category average
Smartlead.ai
-
Ratings
API8.0104 Ratings00 Ratings
Role-based workflow & approvals8.469 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.553 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.446 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations8.0107 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Intuit Mailchimp
-
Ratings
Smartlead.ai
7.1
4 Ratings
14% below category average
URL Validation00 Ratings6.43 Ratings
Link Tracking00 Ratings6.13 Ratings
Image Validation00 Ratings5.62 Ratings
Inbox Display00 Ratings7.34 Ratings
Email Accessibility Tools00 Ratings7.34 Ratings
Spelling and Grammar Check00 Ratings8.01 Ratings
Spam Testing00 Ratings8.02 Ratings
Email Previews00 Ratings8.54 Ratings
Best Alternatives
Intuit MailchimpSmartlead.ai
Small Businesses
Vbout
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Score 9.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
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Score 8.6 out of 10
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User Ratings
Intuit MailchimpSmartlead.ai
Likelihood to Recommend
8.7
(604 ratings)
7.3
(4 ratings)
Likelihood to Renew
10.0
(55 ratings)
-
(0 ratings)
Usability
8.5
(473 ratings)
8.5
(4 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
8.9
(7 ratings)
-
(0 ratings)
Support Rating
8.8
(20 ratings)
-
(0 ratings)
Implementation Rating
7.4
(22 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Intuit MailchimpSmartlead.ai
Likelihood to Recommend
Intuit
Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
Read full review
Smartlead.ai
Smartlead is well suited in many aspects. Thats why we are working on it from past 3-years or so. Running email campaigns can be a challenge because other bulk email providers do support sending email but the accuracy of landing in the inbox no one guarantee. I have used it and based on the experience I am using Smartlead. I have used mailshake, apollo, instantly, salesloft etc. none has given such results compared to Smartlead. When it comes to less appropriate: Smartlead is for sending bulk email, one cannot maintain records on the same. I have to delete the campaigns because it will pile up in the home screen once completed. Also Auto-tagging feature should be there based on the response received from prospect. If we use it as CRM, there are chances it can fail. Since it provides unanimous master inbox- I can not respond to my prospect from the dashboard because other colleagues might see my response. This is a security concern.
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Pros
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Smartlead.ai
  • Slick API integration with both our waterfall and CRM
  • Quick email verification tool
  • Handles high volume sending with ease
Read full review
Cons
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Smartlead.ai
  • Context based output.
  • Layout and image generation.
  • Multiple language support.
  • Multiple format support.
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Likelihood to Renew
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Smartlead.ai
No answers on this topic
Usability
Intuit
It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
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Smartlead.ai
It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views
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Reliability and Availability
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Smartlead.ai
No answers on this topic
Performance
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Smartlead.ai
No answers on this topic
Support Rating
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Smartlead.ai
No answers on this topic
Implementation Rating
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Smartlead.ai
No answers on this topic
Alternatives Considered
Intuit
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
Read full review
Smartlead.ai
I have used all above platform in my career. Instantly is the nearest one which can compete. relying on Apollo was my biggest mistake over the years in my previous org. Apollo does not give clear picture whether the email is bounced what the health score of my domain. I kept on using the same mailbox and my emails kept on landing in spam. I couldn't understand the reason behind my poor performance until I used Smartlead. All other tools gives fake health score, no AI suggestion on setting up campaigns. Here Smartlead outstand with other tools.
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Scalability
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Smartlead.ai
No answers on this topic
Return on Investment
Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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Smartlead.ai
  • Negligible return
  • Open rates and response rates run below 10%
  • Best for single channel buziness development
Read full review
ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.